Launch a Great Business (Richmond, TX: HeadwayExec, LLC, 2017)

Why this book?

As the world’s economy changes, people in all walks of life and at every stage of their career are asking themselves “why don’t I just start a business?”

That’s a good question, but one with an answer that is very complex. Building a successful business is not as simple as opening that lemonade stand.

I’ve lived the dream of opening my own business. Heck, I’ve started five of them. Do it once and you learn a few things. Do it again and each time it gets a little better. Why?

Because the smart business owner learns. You make mistakes and learn from them. In this book, I’ve presented the top 10 things I learned along the way.

You won’t have to figure them out on your own.


Announcing my newest book

“Launch a Great Business: Top 10 Ways to Make your Company Soar”

Inspiration to be my own boss came at an early age. I was raised by a single Mom. Everyone told her she needed a job to provide for us. She did that for a while. But late hours and hard work only gave her so much for us to have. It wasn’t much. She got very tired of not having any control whatsoever over her time and her opportunity.

Before I got out of high school, she launched her business, an interior design firm. Now the hard work and long hours meant something. Yes, it was scary for her. It was just the two of us. She was facing College costs for me. It became her reason for going out there. She worked very hard. She was good at it. Her business grew from drapes and chairs for people’s homes to full-scale office buildings and shopping centers.

Her biggest regret was that she had waited too long to step out there. Those words stuck with me. Yet interestingly enough, as I grew up and got married, I felt the same pressure and did the same thing.

My young family needed a steady income so I took work for a paycheck. Next thing you know, 20 years had run away. The company I had dedicated those years to decided I was “aging out”. They couldn’t say that officially, but that’s what it was. I was offered an “early retirement” at the ripe old age of 45.

Mom’s words came to life. I went solo. It wasn’t easy and sometimes didn’t seem like much fun, but in the end, it was the right thing to do.

Launch a Great Business

With this book, I share with you the 10 things you must know and master to be able to make your business a success. Too few start-ups ever make it to $1,000,000. According to the SBA (Small Business Administration in the U.S.), only 15% of businesses last past 5 years. I don’t want you to be one of those fails. My passion is that you get equipped with great experience to make it work!

The book also includes two bonus sections at the end.

BONUS #1 – a recap checklist of all the sections of the book. This easy to follow guide reminds you of the key elements to put to work to achieve great success.

BONUS #2 – An introduction to my E-Learning Marketing System. All small business needs more leads, more clients, more sales. With this E-Learning Marketing System, I can show you 5 key areas you need to maximize to earn your next $100,000 without spending one dime on advertising and marketing.

Check them out for yourself!

Available at Amazon and Kindle

PS – That 20-year job I mentioned was a banker. I don’t regret that season of my life at all. It gave me experience and exposure to a wide array of businesses in a large number of industries. I met owners and leaders who were very good and some who were not. (go figure). Seeing these things first hand gave me a better education about running a successful company than any business school could ever hope to give.

I call upon all of that experience in my business coaching and executive leadership work. My new book includes some of those insights too.


Join "The Uncommon Commodity" Book Launch Team and Help Spread the Word

It’s a little hard to believe, but my new book, The Uncommon Commodity: A Common Sense Guide for New Managers, is almost here. I wrote it to help new, first time managers be more successful in making the transition into management and leadership.

All too often, well-meaning executives pick the brightest performer or highest producing worker to be the team lead, yet these people have little if any understanding of what it takes to become a manager. This book will help accelerate the smooth transition.

You can find out more about it here. I’m confident this book will make a huge impact in the lives of those who read it. It will help YOU make a difference!


I’m also confident we can’t launch this book successfully without you. That’s why we are actively recruiting an Uncommon Commodity Launch Team to help us spread the news. If you’d like a chance to join, click here.

There are a number of benefits for joining up. As a launch team member, you’ll receive:

  • A complimentary physical review copy via mail (sorry, U.S. residents only).
  • Exclusive access to a private Facebook group where we’ll interact, strategize, and share ideas.
  • A special thirty-minute group phone session with me prior to the launch of the book.
  • And more!

There are a few requirements to help us leverage everyone’s involvement. Team members must:

  • Read the book ASAP upon receipt.
  • Provide feedback and engage with us via Facebook or email.
  • Write a brief book review on Amazon and/or some other retailer site. Pro or con, you decide!
  • Help spread the word about the book in any way you can, to your existing platform and beyond.
  • Share ideas and brainstorm additional ways we might further expose the message to an even greater audience. All ideas are welcome.

Here’s how the selection process works. First, make sure you’re signed up. You can do that here.

Next, on Wednesday, May 25th, we’ll select 300 applicants. We’ll pull these names randomly from all submissions to be a part of the team. And you won’t have long to wait. We’ll notify members via email by end of day on May 27th.

Thank you so much for your willingness to join in! The Uncommon Commodity is going to help countless people improve their work as a manger. And your participation in our launch efforts can help make it happen.

Question: What difference can you make by joining our launch team? You can leave a comment by clicking here.

Search for Significance; Part II

I am what I am, I cannot change

Continuing our discussion about Robert S. McGee’s “Search for Significance” (Simon and Schuster, 1987), McGee cites SHAME as one aspect of misguided significance. This mindset causes me so much concern for my clients and mentees.

“I am what I am, I cannot change.”


Courtesy 123rf and Marin Hrsitov

Oh how sad that sentiment is to me. I have had a number of clients bring those thoughts into our discussions. So my response goes something like this.

  1. Let’s talk about CHANGE
  2. Can you agree there is change all around us?
  3. Seasons change
  4. People’s physical being changes by growing up and growing old
  5. Ideas change (or are you still using a rotary phone and AM radio?)
  6. The list can go on……
  7. So how is it YOU are the only one within this list that doesn’t change?

The truth is, I have found another pattern in dealing with the people who profess the “I cannot change” position. Almost without exception, people with this look at life have become victims of prior failures. The collection of past experience builds up so severely the person cannot see past those fails. According to McGee,

“It’s as though there is an odd connection to the past that causes someone to hang on”.

By declaring I cannot change, a person sets the course for low expectation. Someone once said the only learning comes outside our comfort zone. Refusing to accept the possibility of change is not much different than trying to teach my grandson to eat vegetables.

Are you someone who believes there is no hope for a new outcome? You can start to accept change by deciding to try one new thing today. Just try it.

Join the conversation by commenting below.

S1-Part 2 Making the Job Stick “Big Five Performance Management”

Proving Your Worth in the Workplace

Big 5 FINALIn one of my last posts I introduced Rick Gillis‘ book “Promote”. Part of his six key thoughts about proving your worth in the workplace is to provide your boss and your company an accomplishments based story. So today, I want to delve further into that aspect of how to make a job stick.

Another close friend and long-time colleague, Roger Ferguson, has written his own book named Finally! Performance Assessment That Works: Big Five Performance Management

Read More »