Link Your Brand to a Story for Greater Success

your brand needs a story

Your business provides a great product or service, right? What sets you apart from the next guy? Study successful brands, and you’ll see they each link their brand with a story. Doing so generates more than simple interest; it connects with their clients’ unconscious minds. Link your brand with a narrative, and you will increase […]

Dealing with the Pain of Uncertainty

Dealing with Uncertainty

Uncertainty grips us all at some point in our lives. Perhaps it happens multiple times. It comes in many ways. When circumstances become unclear about “where this is going”, you suffer from doubt, fear, and a whole host of other emotions. I am writing this firsthand as I and my community are experiencing the unfolding […]

Creating Your Leadership Pledge

Why this makes sense

leadership-pledge

“I pledge allegiance, to the flag . . .” If you are an American reading this, you likely finished “the pledge” in your head – perhaps before you even read this line. Leadership requires a pledge. Why is that? Partly due to repetition. If you are of a certain age, you recited this daily at school, […]

10 Rules for High-Performing Teams

Work Team

Being a successful leader implies success within the team you influence. While a leader’s impact on specific individuals is easier to measure, team dynamics create exponential challenges for leaders. Success in today’s work world is more about team than individual performance. A team is more than just a group of workers, located together, doing their […]

Where Do the Other Guys Go?

Where do the Other Guys go?

Have you ever been to a leadership conference where everyone in the room tries to give you the impression they already know the answers? You spend the day or two making small talk, perhaps exploring some “new ideas”, yet there is an overwhelming sense that all the people there have already climbed the mountain. If […]

Messages Can Be Lost by the Messenger

Messengers

Effective executive leadership requires a keen ability to communicate. Some of the best leaders rely upon story telling to convey their message. Messages take many shapes. They can be as grand as the “big idea”; the core vision for an organization. Or they can be as simple as daily instructions for small steps and easy tasks. […]