Link Your Brand to a Story for Greater Success

your brand needs a story

Your business provides a great product or service, right? What sets you apart from the next guy? Study successful brands, and you’ll see they each link their brand with a story. Doing so generates more than simple interest; it connects with their clients’ unconscious minds. Link your brand with a narrative, and you will increase […]

Dealing with the Pain of Uncertainty

Dealing with Uncertainty

Uncertainty grips us all at some point in our lives. Perhaps it happens multiple times. It comes in many ways. When circumstances become unclear about “where this is going”, you suffer from doubt, fear, and a whole host of other emotions. I am writing this firsthand as I and my community are experiencing the unfolding […]

Creating Your Leadership Pledge

Why this makes sense

leadership-pledge

“I pledge allegiance, to the flag . . .” If you are an American reading this, you likely finished “the pledge” in your head – perhaps before you even read this line. Leadership requires a pledge. Why is that? Partly due to repetition. If you are of a certain age, you recited this daily at school, […]

Managers: Can You Handle Your Golden Eggs?

Get your leadershift in gear

Managers and business owners need to spend some time looking at things from other’s viewpoint. If you hire a team of people to work for you, how are you treating them? Are there some golden eggs you might be taking for granted? Is your leadership effective with these golden eggs? When I speak to business […]

10 Rules for High-Performing Teams

Work Team

Being a successful leader implies success within the team you influence. While a leader’s impact on specific individuals is easier to measure, team dynamics create exponential challenges for leaders. Success in today’s work world is more about team than individual performance. A team is more than just a group of workers, located together, doing their […]

Finding the Edge – Episode #1

Can changing your mindset really improve your business bottom line?

Dear Business Owner: Most business owners start their business based on their passion for what it is they do. Unfortunately, it takes much more than passion to build a successful business. You must have a specific vision for what it is you want your business to accomplish and the direction you want to take to […]

Entrepreneurs: Your Business Has Two Black Holes

Finding your edge in marketing and customer service

Entrepreneurs have to deal with every facet of their business. Running a successful business has many challenges. To be successful, you have to avoid certain things. Marketing and Customer Service are two “black holes” of business. Both are critical, but neither is ever complete. Unlike more tangible areas of your business there is no “quota” […]