One of the most difficult challenges for business professionals, entrepreneurs, and new managers is being able to tell their own story.What do I mean? When it comes to getting the next promotion, finding a new job, or making the next sale, telling YOUR story can be hard.
I don’t know what it is or why it is, but I see this so many times. Heck, I even struggle with it sometimes. Despite having run 5 start ups, counseled dozens of companies, and coached thousands of professionals, I still occasionally get stuck telling my own story. How about you?
Think of it this way….good comedians don’t build the story line of a good joke and stop near the end to let you, the listener, decide what the punch line should be. It won’t be funny. When you get the chance to talk with a prospect, a potential new boss, or a new customer, you might have a good lead in, but can you close the story with an appropriate punchline?
Job Seekers looking for new opportunities need to be able to significantly contribute to the selection process by telling an effective “transition story”. What this means is to develop a strong and compelling bridge between what you did before and what you can do now for the new employer. This often involves taking your former employment positions and reshaping the explanation of what they were into the language and focus of what the prospective employer is and does.
Too many job candidates leave this critical phase of the interviewing process up to the interviewer, recruiter, or hiring manager. No, YOU must be the maker of this destiny. It’s YOUR story; you need to be the one telling it. So if you are a job candidate, why would you work hard to write an effective resume, score an interview, and then stop short to leave the punch line up to the interviewer?
Professionals already inside a company need to keep this concept alive too. You should never cease to be able to tell your story when new opportunities come up. Even more important is the ability to tell your story when you attend social functions or networking events. You never know when the next great opportunity might be sitting on the edge of someone else’s lips, but your failure to connect with that person can let that great chance get away without your name on it.
You need to take charge of your transition story. Focus on creating a good, firm story of how your abilities will translate and shift into productive outcomes for a new employer, a new client, or a new connection. Here are some ways to nail this down:
A good friend and talented writer, Rick Gillis covers these ideas in his latest book “[easyazon_link keywords=”PROMOTE!: It’s Who Knows What You Know That Makes a Career” locale=”US” tag=”thredoth-20″]PROMOTE!: It’s Who Knows What You Know That Makes a Career[/easyazon_link]”. Check it out. I think you will learn a whole lot more about this vitally important aspect of your professional life.[reminder]What does your story sound like? Share with the group.[/reminder]
Hi, I am Doug Thorpe. Author, speaker, entrepreneur, and business coach.