The following article is contributed by a dear friend and fellow Silver Fox Advisor, Dick Hendee. He captures some important thoughts about the holiday season that starts with November.
November is a month with many things going on. The month starts off with All Saints Day on the first day of the month, Election Day on the first Tuesday of the month, Veterans Day on November 11th, and of course, Thanksgiving Day on the fourth Thursday of the month followed by the very special day for all retailers, “Black Friday”.
This year probably more than most recent years, each one of those days has a very special meaning. Almost everyone knows someone who was lost to Covid 19, so All Saints Day is a time to remember those loved ones.
Election Day is always filled with excitement and anxiety, and this year that anxiety looks as if it may extend into 2021.
On Veterans Day we honor all the brave Americans who fought for our freedom and way of life. Thanksgiving will be different this year, and although we all have much to be thankful for, we may still be likely to question why we have had to endure this pandemic.
Finally, if you are a retailer, you undoubtedly will be hoping “Black Friday” does in fact put your business in the black for the year.
This Thanksgiving I will be giving thanks for all the business owners who stepped up to the challenges they faced in 2020. They made the extremely tough decisions to cut their expenses, change how they delivered their products and services to their customers, and in many cases, to completely re-engineer their businesses.
We are all aware of what small businesses mean to America, and once again America’s small business owners rose to the challenge and demonstrated they can do anything and overcome any obstacles.
I am so proud of all the small business owners I have worked with this year, and I am so pleased and humbled that they allowed me the opportunity to be part of what they did and had to do to keep their doors open and the cash register ringing.
Some of these business owners took advantage of the assistance programs that were made available, but many of them chose to make it without any assistance. I applaud both options and must certainly give credit and support to the decision each owner made.
In closing, please let me offer a quote from Jon M. Huntsman, Sr. who said,
A crisis creates the opportunity to dip deep into the reservoirs of our very being, to rise to levels of confidence, strength, and resolve that otherwise we didn’t think we possessed.
Happy Thanksgiving to you and your family. We look forward to continuing to provide the small business owners of the greater Houston area advice, consulting, and mentoring throughout the remainder of 2020 and in the new year ahead. I encourage you to visit our website at www.silverfox.org or www.silverfoxadvisors.com to learn more about the Silver Fox Advisors.