LinkedIn Makes New Launch


In case you missed it, LinkedIn has launched a whole new dimension to their already global reach for business professionals. Their new segment, called “ProFinder”, allows freelance workers, consultants, and contractors the opportunity to stake a new flag in cyber turf.

I’ve been a long time advocate for building personal brands on LinkedIn, going all the way back to 2009 and my critically acclaimed (See Fortune magazine April 2010) program creation called “12.5 Ways to Get Ahead Using LinkedIn”. In that program I focus attention on the amazing fact that by building an effective profile and using the other features in LinkedIn, anyone can establsih themselves as a go-to expert in their field.

Now, with ProFinderTM, the stage is set for a formal marketplace where service providers meet shoppers.

Click either of the buttons below to compare the look/feel differences between my profile links already posted on the two sites:

[button href=”http://www.linkedin.com/in/dougthorpe” primary=”true” centered=”true” newwindow=”true”]Original LinkedIn Profile[/button]

[button href=”http://www.linkedin.com/pro/dougthorpe” primary=”true” centered=”true” newwindow=”true”]ProFinder Profile[/button]

You will notice the content is fundamentally the same, but the presentation is very different.

Joining ProFinder is a bit of a process. So far, it is FREE. But watch when and how LinkedIn may change to model the revenue pipelines of UpWork.com (formerly eLance.com) and Fiverr.com where the platform gets a cut of the revenues on each project.

[button href=”https://www.linkedin.com/profinder” primary=”false” centered=”true” newwindow=”true”]More About ProFinder[/button]

Introducing the WHY.os. Learn YOUR why, how, and what that drives your passion and motivation.


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