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10 Great Benefits for Your Remote Employees

remote workers

by Kimberly Valentine on December 26, 2021

Building a robust employee benefits package used to be relatively easy for most companies: Provide decent health coverage, offer a generous 401(k) match, allow for several weeks of paid time off, and sprinkle in some genuine perks – perhaps tuition reimbursement or even on-site daycare.

Your physical office space itself enabled many other benefits, such as a fully stocked kitchen and maybe an on-site fitness center.

But now? Some or all of your employees are working remotely full- or part-time, unable to partake in the free coffee and exercise equipment. They may live in multiple states across the country, unable to participate in the same health plans. And the ongoing battle to attract and retain top talent demands more valuable, meaningful, and surprising benefits and perks than ever before.

“The benefits we used to offer our in-office employees just didn’t make sense as we transitioned to supporting a remote-first workforce,” says Andrea Morales, senior director of total rewards for financial technology company Affirm.

Related article: Guide to Building a Better Employee Onboarding Checklist for Your Remote Workforce

If you haven’t yet reinvented your employee benefits package specifically for remote workers, now’s the time. Find inspiration in these rewarding employee perks – from stipends for eco-friendly home offices to virtual fitness classes – offered by remote-first companies and others that have shifted to remote work during the pandemic:

1. Technology, Furniture and Supplies for Home Offices

Setting up a home office can be an expensive requirement for remote workers, and many companies provide technology and financial assistance to enable their employees to do their best work. Company-issued laptops and stipends for office supplies are just the first steps to equip your remote workers.

The online job search platform FlexJobs takes the office set up a step further. In addition to a budget for office furniture and technology devices, the company’s Green Office Stipend allows employees to create an eco-friendly home office with energy-efficient heating and cooling appliances, air purifiers, and more.

Carol Cochran, vice president of people and culture at FlexJobs, explains, “When we look at some of the key benefits of remote working — having control over your space, better for the environment, more flexibility to take care of yourself in a more holistic way — these stipends are a way to support those things and communicate the values of the company in a tangible way.”

2. Monthly Internet Stipend

An easy factor to overlook: Your employees need high-speed internet service to work from home efficiently, but the expectation that everyone pays for sufficient speed on their own is inequitable. Offer employees a stipend to cover this monthly expense.

Cloud infrastructure provider DigitalOcean, for example, covers as much as $200 of each employee’s monthly internet and phone bills. This practical remote work benefit ensures employees are reliably connected and ready for all those Zoom meetings.

3. Ergonomic Guidance

It’s one thing to provide a stipend for your employees to upgrade their home office furniture – an excellent benefit. Step up a level with this perk by also providing the ergonomic expertise to buy and set up furniture properly to alleviate physical discomfort and the associated loss of productivity.

Take a cue from the globally dispersed company Automattic, the team behind WordPress.com, Simplenote, and Tumblr, among other tech platforms. Automattic offers each employee an ergonomic evaluation that can include a full analysis of the employee’s work setup, observation of work habits, and suggestions for personalized stretching exercises.

4. Reimbursement for Getting Out of the Home Office

Not every remote worker finds home to be the most suitable place to work. Remote-first companies have long been aware that some employees work best in more social environments — even if only occasionally. Consider funding the use of co-working spaces (once it’s safe to do so, of course) to offer alternate office environments for your remote employees.

For instance, Buffer, a social media management platform company with a remote-first workforce, covers employees’ membership fees to their local co-working space. For those who prefer to work in a coffee shop instead, they are reimbursed up to $200 per month to cover their lattes.

5. Fitness and Wellness Classes and Coaching

Mental and physical wellness perks for employees have become more common in recent years. Subscriptions to mental health apps such as CalmHeadspace and Ginger allow employees to tap into a meditation session or connect with a behavioral health coach on demand.

And while in-person fitness perks like on-site gyms became unavailable with the transition to remote work during the pandemic, forward-thinking companies shifted to offer their teams virtual fitness classes.

Rewards platform Fetch hired a full-time wellness coach in September 2020 who teaches daily virtual fitness classes, including yoga, barre, HIIT and strength training. Fetch also offers its employees mindfulness exercises, regularly scheduled breathing breaks and individual health and wellness coaching. Participation rates: 35% of employees are active in the company’s wellness program, and the average participating employee attends 4.5 classes each month.

You don’t need to hire an in-house wellness coach to offer your employees virtual fitness perks, however. Corporate memberships to Gympass and ClassPass, for example, include on-demand and virtual live classes. Give your employees the chance to experience new ways to stay fit, either as a group during the workday or on their own time.

6. Free Lunches

At the office, there really is such a thing as a free lunch, and savvy workers rarely miss out on such events. (Savvy leaders, likewise, know free food is a terrific way to lure staff into the same room for team-building or coaching activities.)

Remote-first companies are still scheduling lunches as a team – with pizza on the company’s dime. Popular food-delivery apps are now catering to the remote workforce with services such as DoorDash for Work and Uber for Business.

PizzaTime — with corporate clients such as Casper, IBM and Adobe — offers coordinated delivery services to make sure dispersed team members receive their pies in time for their virtual meetup. Host virtual team lunches to reward employees or celebrate a team accomplishment, or provide lunch during a mid-day team meeting or company-wide conference.

7. Book Allowances

The employee book club at Drift, a remote-first company that offers a revenue acceleration platform, doesn’t actually meet to discuss the same titles. Launched in 2016, it instead allows employees to choose books from an evolving list of about 250 titles, including The New York Times’ 2020 anti-racist reading list. Each employee can order one book every month; on average, about 75 employees order books from the list each month, reports chief people officer Dena Upton. “Learning is a way of life, and there are so many great books our team can dive into,” she says. “We want to support that growth.”

8. Streaming Music Subscriptions

Some employees work better when fueled by music. Consider funding remote workers’ subscriptions to Amazon Music, Spotify or Apple Music – a perk offered, for example, at SeatGeek, a live event ticketing platform.

Bonus idea: Pair this perk with a set of noise-cancelling headphones so that your team members can keep the music in their own ears and avoid distracting a significant other or roommate, or tune out the surrounding noise for more focused work.

9. Grocery Allowances

Just as many offices stock their kitchens with employees’ favorite drinks and snacks, remote-first companies are also making sure there’s no shortage of food in their remote workers’ home pantries.

In January 2021, fintech firm Affirm began offering employees a digital spending wallet – broken down into four categories (tech, food, lifestyle and family planning), each with a monthly allowance and a list of eligible items employees can use the funds toward. The $220-per-month food allowance can be used for groceries and food delivery. “We want all of our benefits and programs to embody our value that people come first, and giving Affirmers the flexibility to pay for things that make their day-to-day lives easier really supports that,” Morales says.

10. (Extra) Flexible Hours

It’s not uncommon for remote-first companies to set core hours when all employees, no matter their time zone, are expected to be available online. This allows just enough flexibility for employees to work when they’re most productive and balance family responsibilities, while also enabling real-time conversations for as many hours as possible.

Some companies have embraced fully flexible hours with a “no core hours” policy.

DuckDuckGo, a privacy-focused internet search engine, allows its globally dispersed team of more than 135 employees to choose their own hours of work. Gabriel Weinberg, CEO and founder of DuckDuckGo, explains, “We understand everyone has their own working styles, as well as certain times of the day when they’re most productive, so we offer freedom and flexibility to organize their individual work schedules.”

Coordinating primarily through the task management platform Asana, the company operates with limited scheduled meetings including no-meeting Wednesdays and Thursdays. “We’ve found that team members do their best work, have the greatest work-life balance and are happiest when they can choose where and when they do their work,” says Weinberg.

If your company isn’t ready to experiment with a fully flexible work policy, consider establishing limited daily core hours, such as 10 a.m. – 1 p.m. in a key time zone, when everyone’s online and available. Allowing your employees the opportunity to choose remaining work hours that are best for their individual schedules can provide the work-life balance they need to make the remote work environment successful.

Defining Customer Service in 2022

Starting fresh in the new year might be a good time to rethink your views of customer service. For businesses of all sizes, the first question is simply “Who is my customer?”

The word customer usually applies to the end-user; the person paying for the goods or services. However, in larger corporate settings, your team’s customer may not be external at all. You may be serving an internal ‘customer.’

Either way, the notion that there is someone out there to consume or receive what you do should be important to review on a regular basis.

Small Business Coaching @ DougThorpe.com

The Myths

First, let’s do a little myth-busting about customers. Leading the list is the age-old favorite “The customer is always right.”

This myth was busted for me many years ago by Herb Kelleher, the infamous founding CEO of Southwest Airlines. Herb told a story one day.

There was this disgruntled and somewhat drunk customer waiting to board a flight at the Southwest hub in Dallas (their home). The weather had caused delays throughout the system. As one delay after another was announced, this one customer got more and more belligerent. He yelled at and belittled the gate agents. Then he event took to spewing abusive rants at fellow customers.

Finally, the flight was ready to board. He pushed his way to the front of the line, only to be greeted by two Dallas cops. They cuffed him and escorted him behind the line. The crowd in the terminal cheered.

Herb said while they (his crew at Southwest) made one customer really mad, they made 300 others very happy.

This stuck with me.

Myth #2 – ‘So long as customer needs are met, we’ve done our job well’

Supplying the customer with what they asked for is one thing, but in reality, it’s only half of the service. To build a real customer experience, it is all about how you make the customer feel — from the moment they become acquainted with your company, to the last interaction you have with them.

This includes everything from their surroundings and environment, your employees’ tone of voice, extra facilities, availability, the speed of service, and so on. Everything about the customer’s experience must be as close to perfect as possible (and yes, if something goes wrong, you can indeed still achieve this).

It is not enough to simply satisfy a customer’s primary request. The customer experience is made up of tons of micro-interactions that all influence how that person will see your brand. In short … it really is the little things that matter.

Myth #3 – ‘Our customer service should be built and governed by policies and procedures.’

Policies and procedures are indeed necessary for a business to run safely and smoothly, but following them rigidly to the letter can often be the reason a customer leaves dissatisfied. This might involve the hours that you’re open, your policy on returns, or a simple customer mistake based on human oversight. Rather than play rigidly by the rules, your employees should be empowered to make independent, on-the-spot decisions in favor of the customer, without consulting a more authoritative member of staff first.

Employee empowerment is not about breaking or ignoring the rules, but about bending the rules to keep customers happy. If employees are afraid of negative consequences such as losing salary, losing their job or simply being belittled, then your customer service will quickly become stagnant and unresponsive to customer needs. Instead, it must be creative, free-flowing, reactive, and dynamic as new solutions are sought every day.

Going out of the box to make customers happy lets them know you value their custom. It is naive to worry about what side-stepping rules and policies might cost you. These same customers are likely to return more frequently and spread the word of their experience to others, making this practice a worthy investment.

customer service

Myth #4 – ‘Low customer complaint numbers mean we are doing well.’

There are several flaws in this one. First, your complaint count might be low because your customers are too frustrated to care about reporting it.

Or, your customer service process may be so bad that the real complaints are not getting through. Either way, don’t get complacent about low complaint counts. Be sure you’re getting the right picture.

Ask questions. routinely, get in touch with your customers. Ask why they like working with you. Find out what they expect. Be sure you fully understand what they want, why they picked you, and what it will take for them to stay.

Myth #5 – ‘I can’t fire any customers. They’re too hard to find.’

This is a lie straight from Hell. A bad customer should be fired quickly. What is bad? Well, any customer who makes unrealistic demands on your time and the time of your team members. Any customer who expects to be first in line regardless of the other business you have in progress.

If you are delivering on your word and providing good service, a customer who constantly gripes and complains about the service should be fired. Plain and simple.

The time you take trying to coddle these clowns can best be used to land and support good customers.

New Year: Same Results?

Are you expecting better results but planning to do the same things? Now is the time to renew your thinking about your business. Review what worked well and what didn’t work.

Set a fresh course for where you want your business going in 2022. If you’d like to schedule a no-obligation discovery call to learn what business coaching can do for you, then click the button below.

Leaders: Setting a New Standard

best boss

Be a Better Boss

Welcome to 2022. Yes, we have entered a new year. Like many of you, I have reviewed my accomplishments and plotted a course for this new trip around the sun.

As for me, I have chosen a noble task.

I want to help 10,000 business leaders and company owners become Better Bosses. Let’s start with WHY.

For a long time, there has been a saying among HR professionals. “People join companies but quit bosses.”

Have you ever felt that way? I know I have.

The individuals who get promoted into management jobs and/or start businesses rely on chance and circumstance for ways to figure out how to lead a team. Experience tells me that most fail in some way or another.

I think it’s time we seriously focus on making our bosses be accountable for better behavior.

It’s Tradition

First, let’s be real. In western commerce and so-called ‘big business’, we have this strange tradition of promoting the brightest bulb on the string to be a supervisor when a spot comes open. The logic goes something like this.

“Sally is our best producer. She would be the best one to lead this team.”

WRONG! Instead, we usually end up ruining the best producer and frustrating the team because Sally doesn’t do well leading people. (No knock on Sally. It could be a Bill or a George here too.)

In the case of the entrepreneur, this person has an idea for a product or service. So they start a company. The idea takes off. Pretty soon the owner knows they need a bigger team to keep things going. Hiring begins and the fun starts.

Like the promoted high-performer, most small business founders seldom know how to manage people.

In both cases, you can hope for a collection of positive experiences with prior bosses to model good habits, but guess what? Those folks had their own journey arriving where they were. So did you really get a good lesson?

Nature or Nurture?

Then there is another thought. In the halls of most business schools, you can find a raging debate among academicians about whether leadership is born or bred, nature vs nurture.

I’m not going to rehash the whole debate here. Instead, I will say this. I have met and worked with clients who clearly have more natural talent to be a leader. They have a sixth sense of reading people and making decisions. They are comfortable at the podium speaking to a team or a whole organization.

These individuals do shine in positions of leadership, running companies. And, like professional athletes, they get better with coaching to help them refine the natural-born skills they seem to have.

I wanted to play sports in school. But growing quickly to six feet tall before any notion of hand-eye coordination kicked in limited my future in athletics. Obviously, I was NOT a natural-born athlete. The few things I’ve tried since then, like golf or tennis, have required hard work.

On the other hand, I have worked with clients who did not start with “natural” leadership ability. Instead, they embraced the need to be a leader. They worked hard to learn concepts, principles, and values they could use to become better leaders and, hence, better bosses.

Therefore, my observation is simply this. Some people may be born to be leaders and get better with training. Others can learn to be better leaders with the right coaching, hard work, and commitment.

Back to Human Resources

I knew a global HR professional who boldly led a charge to redesign his company’s entire HR role. His premiss said, “If we trained better managers, our people problems would go away.”

While the company didn’t accept the theory outright, they did permit him to test it with a large global project he was assigned to support. The results were never empirically proven, but the overall success was positive based on exit reviews and employee feedback.

The idea is solid. Better bosses can make a difference in the way work teams view the company. More importantly, it impacts the quality and quantity of work contributed by employees.

Today’s Situation

Add to the above factors the rapidly changing world of work today in the face of COVID lockdowns, remote working, and workforce change.

Studies are beginning to emerge wherein labor pools are voicing one common theme. People are tired of toxic cultures created by bad bosses. Here are a few of these studies:

Management teams who have historically ignored employee feedback are being systemically voted out of office. No, I don’t mean literally, because there is no such vote. But symbolically, they are receiving a “no confidence” vote from people walking off the job. The “Great Resignation” it is being called.

In essence, the modern workforce is saying “Enough!”

Should You Be Surprised?

If you are in a management position, now is the time to take action. There is always time to review what you do with your team. You can make a change.

Want to be a better boss? Here are a few tips to help get the journey started.

First, disconnect from the tradition and legacy of your company’s “less than” culture. Take a serious inventory of the standards enforced by tradition. Does the culture rely on command and control leadership styles?

More specifically, does the culture rely on any aspect of interaction that serves to diminish an employee’s status? Is it customary to always talk down to the people below you by job grade?

When an employee brings bad news, are they subjected to ridicule and admonishment?

Break that chain. Treat people with respect. No one deserves to be subjected to harsh emotional lashings for trying to do their job.

Next, decide on an intentional change in the way you look at your responsibilities.

Shift your thinking. Can you do more to represent your team? Are there better ways to show your support for them?

Then, upgrade your communication ability. Are you the best communicator you can be?

Step outside your own box for a moment and get a read on the way your messaging lands. Ask for some 360 feedback about your communication style and effectiveness.

Just because you say it, doesn’t mean people get it.

Make your communication a true two-way exchange. State your issues, then ask for feedback on the spot. You can start with a simple ask from your people, “Please tell me what I said, in your own words.”

Communication is King

Also, don’t rehearse tragedies.

This is a line I picked up from the hit TV show “Blue Bloods.” It means don’t dwell on the bad stuff going on. If something fails, make a one-time review of why, learn from it, then move on. Don’t keep dredging up the negativity.

With this also, never use a team or individual fail to justify a ‘public execution.’ Good people fundamentally know if they made an error. You as the boss, don’t have to keep reminding them of it.

Finally, learn how to read the room.

Pay attention to what is going on around you. If people seem on edge about a problem that is in front of them, you have to handle the problem first. Then you can announce a new piece of guidance or instruction. You can’t teach a sailor to tie a knot when the ship is sinking.

The New Year

Turning the page on the calendar is a great way to reset your own focus. Please take a moment to think about how you manage and lead your team.

Can you be a Better Boss? We all can do something to up our leadership game. Why not join me in making 2022 the year of the Better Boss?

5 Ways for Leaders to Inspire Their Team

There’s a big difference between being a boss and being a leader. Anyone can be a boss, responsible for guiding their team and assigning tasks to different members of staff. But it takes something special to be a true leader.

A genuine leader inspires their team and motivates them to accomplish amazing things.

Effective leaders get to know their employees, so they can understand their strengths and weaknesses. This allows for effective delegation and increases the chances of each employee achieving personal and professional goals with the assistance of that leader.

If you’re working to become a more effective leader for your team, the key to success begins with inspiration. Here are some ways that you can motivate and inspire your people.

Set Clear Targets

Employees need to know what they’re working towardsto ensure that they’re on the right path. As a leader in your organization, it’s crucial to have a clear idea of what the overall vision of the business is and what you need to do to get there.

Setting goals for each employee that will help to drive you towards your overall target will help to keep your people focused. Measurable goals are also much easier to track, ensuring that your staff members can measure their performance and see how far they’ve come in a specific period of time.

Excellent goals are specific, clear, and easy to understand. It’s also worth choosing goals for your teams that help them to identify their importance in the company.

Deliver Ongoing Feedback

Feedback has always been an important factor in keeping team members focused and inspired. Around 65% of modern team members wish they had more feedback from their leaders.

Effective feedback tells your employees what they’re doing right,so they know how to boost their chances of success. It can also be a tool in helping employees to pinpoint issues that might be harming their performance in some ways.

Remember, giving feedback doesn’t just mean telling your staff they’re doing a good job or a bad one. Be specific with the feedback you provide, so your people can really learn.

Don’t be afraid to ask for feedback from your staff too. They could give you excellent insights into how to be a more effective leader.

Be Fair with Compensation

There’s more to keeping your team inspired than paying them the right salary. However, it’s hard for anyone to be invested in a job where they feel as though they’re not fully appreciated.

If you can’t offer the most competitive salary compared to the other companies in your space, ask what you can do to make their role more appealing to staff.

  • Can you deliver extra benefits and learning opportunities, so your employees feel like they’re accomplishing more when working with you?
  • Is it possible to provide more paid time off work, or more flexible scheduling, so your teams can arrange their days to suit them?

Think outside of the box when it comes to showing your teams that you understand their worth.

Create a Company to Be Proud Of

One of the biggest jobs many business leaders have is creating an image for the company. They need to be able to explain what the true mission and goals of the company are to team members, so they feel as though they’re a part of something important.

If you want your employees to feel inspired and motivated, then give them a target to get behind. Let them know how you’re making the world a better place, not just how you’re making as much money as possible.

  • Can you get involved with charities that your team members care about?
  •  Can you contribute to your community in a way that’s going to inspire team pride?

Find out what your employees care about and get involved.

Work on Communication

Finally, it’s hard for any team member to feel inspired if they don’t also believe that they have a voice in the company.They need to know that you take their insights and feedback seriously.

With that in mind, try to build a company culture around open communication and collaboration.

Ensure that your staff members can share their ideas on how to improve the business freely, without any scathing remarks or risk of negative feedback.

When your employees share their ideas on how to make things better, show them that you’re taking their ideas into account by highlighting the things you’ve done to see whether those ideas could work.

As a Leader, You Can Inspire Your Team

Employees are more inspired when they believe they have a significant ownership and investment in the company they work for.

Avoid making your employees feel like “just” a member of staff. They want to be a crucial part of the team. Build that feeling of comradery and see your leadership skills and team results soar.

If you have questions about any of these or would like to leave a comment, use the comment block below.

trust at work

Leading From the Front … or Not

Being an effective leader requires a keen awareness of the situation. One size never fits all. Among the many choices leaders have to make, a very pivotal one involves what leadership position to take. Therefore, today we explore the question of whether to lead from the front or lead from the rear.

To set our footing, let me define the two options.

Leading from the Front

This brand of leadership is the kind we see often depicted in movies. Mel Gibson, in The Patriot, grabs the flag and rallies the troops when there is a break in the front lines. He’s right up there, standing tall, waving the flag, yelling “follow me!!!”

The Patriot – Mel Gibson

In business, the follow-me style leadership is usually found in organizatinal cultures where there is a large dose of command and control thinking. Employees are programmed to wait for direction. There is very little empowerment. Seldom does anyone ‘step out’ to take a chance.

Often these cultures are found in large scale engineering or manufacturing environments. On one hand it makes sense. You wouldn’t want employees being creative at the controls of a refining process. Things need to be prescriptive for everything to operate smoothly and efficiently, not to mention safely. Plans and specs need to be followed or severe consequences may happen.

Leading from the Rear

This style of leadership is not really opposite in thinking, just different. Leading from the rear represents the situation where the workteam is fully capable, empowered, and somewhat autonomous in how things need to happen.

One exmaple might be a large regional sales force. Sales reps need to be out in the field making calls and meeting prospects and clients. They should know the guiderails, but are expected to operate with a degree of independence, only checking back in when a truly unique special request comes up.

The sales executive can lead from the rear, providing the guiderails and encouragment, but otherwise staying handsoff on the effort.

Where Things Get Tough

In larger companies, managers usually get assigned to lead roles. They get placed into teams that are already operating together. Sometimes there are company reorganizations where teams get scrambled, but even then, managers haven’t really picked their teams.

What this means is, you as the leader must evaluate what your team needs. Do you need to lead from the front or from the rear? Figuring out the best approach helps solidify your role and your effectiveness as the leader.

Executives who join a new company (new to them) must navigate this landscape too. Missing the mark can seriously delay your progress.

Here’s How It Plays Out

If your leadership style is to empower and naturally lead from behind, applying that to a team who craves leadership from the front can cause fear and doubt in your team. If they are waiting on being told what to do, your expectation that they figure it out only causes confusion.

The more you encourage them to choose their own path, the more likely they are to withdraw and shrink away from the work. If they want to do the right hing, but you’re not telling them what that might be via speciifc assigned tasks, they will freeze.

On the other hand, if you are more likely to opeprate with a command and control approach, leading from the front, independent thinkers and doers will balk at your authority. They will object to being told what to do.

It becomes a balancing act. Good leaders adjust their style to the situation. If your team needs speciifc direction (you leading from the front) but you’d prefer them to be more empowered, then you have to coach them there. You have to coax them into understanding being empowered.

There needs to be a demonstration of good permission and protection. The leader gives permission to try things new while offering protection if things don’t work out just right. That way, the employee is not penalized for agreeing to step out and try something foreign to them.

Choosing Right

In most cases the need to lead from the front or from the rear can be figured out by simply asking the team about how they like to operate. If however, the team is new (due to a reorg), they likely have not found their identity yet.

The leader can help cast that vision and purpose. Then the pieces may come together naturally. If however, it is not yet clear, then the leader must dig deeper into the talent they have around them. By having one on one sessions you can glean the best ideas for structuring the team, leveraging the expereince and motivation each member brings.

The core message here is to be nimble as the leader. Don’t force your will on the team either way. If you prefer leading one way, but they want something else, be agreeable to make that pivot. You can begin shaping them to go the other way in time. Take advantage of the growth opportunity in yourself.

Use the situation as a personal stretch goal. You might just realize you like the view.

trust at work

PS – My new book “Trust at Work” is available a popular retailers in print and online. In the book, Roger Ferguson (co-author) and I explore the Team Trust Model. We explain the model and share examples of when and how it can work. Plus there are over 30 tools manaegrs can use to help gain trust with your team.

Lessons in Leadership: Soaring with the Winds of Life

windsock

 

In learning how to fly an airplane, one of the first lessons has to do with understanding winds. Winds come in basically three types;

  • Head winds – those hit you right in the face
  • Tail winds – those from behind
  • Cross winds – those at angles from the side

I believe the challenges we face in life and in business model these three types of wind as well. If we consider all the forms of challenge we face, we can boil it down into these three categories. However, it might be interesting to compare the pilot’s concern with each of these winds as we think about our daily responses to life’s winds…..

Head Wind

First, the head winds. Too often we might be prone to think of these negatively. As wind hits us in the face, it slows us down, forces us to press harder against the wind. Bob Seger wrote a great ballad titled “Against the Wind…stronger now still just running…against the wind”.

When a pilot encounters head wind during flight it can be a challenge. Fuel consumption is increased as air speed decreases. The time it takes to reach a destination increases. Stress and fatigue can set in. But did you know it is preferable to take off and land “against the wind”? Why? Because the increased force of that head wind causes “lift” on the wings which is the force that makes planes fly.

A good steady head wind actually makes take-offs and landings easier, more comfortable and effective. So the next time you sense a head wind in life, ask yourself whether it has been provided to allow more lift for a better take off to a new place in life or whether it is there to afford a safer, smoother landing from where you have just come.

Tail Wind

Next let’s talk about tail wind. This is just the opposite from a head wind. We tend to think of tail wind as favorable. During flight that might be true. It can serve to push us forward, reduce effort and speed the time towards the destination.

But did you know it is the most difficult force with which to reckon during take off and landing? At those times, it actually impairs control, reduces efficiency and creates danger.

Maybe in life we need to be cautious of the perceived tail winds. Rather than gliding along with them, we need to watching for hindrances to gaining new achievement or resolving old challenges.

Cross Wind

The final force is cross wind. All things considered, crosswind is the most challenging of all flying situations. That is true in life and business too.

Crosswind means what it implies… a force crossing you at an angle to the direction you intend to fly. During flight, a cross wind will blow you “off course”. A constant watch must be given to direction and compass heading while flying in crosswinds. There is no cruising during crosswind conditions. It is a constant battle.

doug flying
Me piloting a cross country to Shreveport LA

Take off and landing is even more severe. Very special techniques are required to manage a crosswind situation. This is why you see planes doing a crab landing, angling sideways right before touchdown. In some situations the crosswind can be so severe that its force exceeds the designed strength of the air frame on the airplane, which makes the good pilot seek an alternative landing site, one where the winds are more favorable.

Life has crosswind too. It is the skill and grace with which we handle life’s crosswinds that determines our ultimate success. Failure to recognize and manage a crosswind can cause certain disaster. Either we ignore the presence of that crosswind or we acknowledge it but underestimate the consequences. Forging ahead means grave results.

So next time you feel a certain extraordinary force influencing your life, consider the pilot. Is the wind you feel one of these? If so, which one and how will you choose to handle it?

If you need help discerning the winds in your path right now or want to find better ways to navigate those winds, schedule a time for a free consultation.

Top 10 Essential Leadership Skills

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It’s all about skills in the modern world. It’s never been more challenging to be a leader than it is today. Markets and entire industries are changing rapidly. For any leader to be successful, it’s important to have the proper skills.

There are thousands of books describing good leadership. You can find lists of skills and attributes in most of those books. But if you want to be a good leader, you need to find a solid list and get busy embracing what it says. Many of the names and terms are interchangeable. So find a good list and run with it.

Many of these skills are evergreen. For example, leaders will always need to be able to communicate well and delegate tasks. Some are table stakes. Take heart that your leadership skills will be valuable for a long time!

Here is a good list to start with.

Shore up these 10 leadership skills and protect your future:

The ability to motivate others. Great leaders are great motivators. Think about how you motivate yourself. It’s not that much different to motivate someone else.

Communication skills. Leaders must be excellent communicators. This includes public speaking, addressing small groups, and one-on-one. Remember to practice good listening skills. Fortunately, educational materials abound and there are plenty of willing victims to practice your skills upon.

Delegation skills. You can’t do it all alone. Many high-achievers have trouble letting go and giving up control. You must be able to trust others and use them in the most effective way possible. It’s not enough to just delegate, you must delegate assignments to the those who will excel in that particular task.

Create the proper culture. Leaders must create a culture that matches the industry and the employees. A Wall Street investment bank has a different culture than an elementary school or a pharmaceutical company. Even departments may have their own unique culture.

Adaptability. The challenges facing leaders change regularly. Industries change. Customers change. Economic conditions change. Technology is rapidly changing the way organizations do business. Leaders have to be able to evolve to meet the changing landscape.

Still more leadership skills to consider

Time management. Leaders are busy. There’s always more to do than there are hours in the day. Choosing the most important tasks and making the time to complete them is paramount. Time management skills are easily learned, but don’t come naturally to many people.

Relationship management. Great leaders have strong relationships with their direct reports, hourly employees, executives, and customers. The stronger your relationships, the more you can accomplish. During great challenges, your relationships can make you or break you.

Change management. Leading an organization or department through change is a valuable skill to develop. As companies add technology and reduce workforces, change comes more rapidly.

Be a good follower. Leaders have to follow, too. Leaders that don’t follow are considered dictators. Once you inspire a team, they become largely self-sufficient. It is then your job to follow and provide occasional guidance.

Poise. Leaders face challenges. Poise is a necessary trait for a leader to possess. Without poise, small challenges become bigger, and employees lose faith. When you’re stressed and panicked, your employees are uncomfortable. Build your poise if you want to excel as a leader.

How do your skills measure up?

You can try to predict your success as a manager from this list of skills.

Leaders are much more than Managers. Good managers run processes. Leaders inspire people.

Build your leadership skills and your long-term results will be enhanced. Even with all the big changes in modern businesses, leadership skills continue to be highly valued in the workplace. Great leaders are always in high demand.

If you need help working to understand these or any other leadership skills, I can help.

I offer a free, no-obligation, no upsell exploratory call so you can share your needs. Then we can talk about ways to help. Just click Https://DougThorpe.com/chat

Characteristics the Brand Ambassador for Your Company Must Possess

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Most organizations and companies have discovered that having a brand ambassador is the winning formula that will help them build a strong brand identity and a consistent ability to reach out to customers. This formula helps to humanize brands and build a relationship between the business and consumer that would have otherwise been impossible to achieve through other strategies.

Your business may not be ready to create a position of brand ambassador, but there are services available. Wanting to employ a service like this for your company is a wise decision. However, not every brand ambassador company has all the attributes that will help push your company forward.

We believe you know this; hence, you need a reliable top brand ambassador company that will surely deliver. But, even if you choose from the myriads of these reliable companies, you will need to assess the agent assigned to you. Therefore, here are some of the characteristics that any good successful brand ambassador must possess.

Marketing Knowledge

Any brand ambassador worth their salt must have a keen understanding of several marketing strategies as well as core principles. This will help them display an original approach towards your customers.

The educational qualification of a brand ambassador is not necessarily something grand like a Master’s Degree. Experience will help here more than formal education. However, if your company requires something more, then you may as well look for someone with a higher educational qualification.

Passion

Great brand ambassadors should be able to display a genuine passion for the products or brand they are representing. Before anyone can succeed at branding, they need to effectively communicate their enthusiasm for the product or brand. It is this passion that will influence their followers and their purchasing patterns.

Also, if the ambassador has enough passion, he/she/they would be able to gather enough expertise that would enable him to advise the consumers accordingly. A healthy relationship between the business and the consumers can be better improved and made more effective by the ambassador’s passion.

Professionalism

Another characteristic someone representing your company must have is professionalism. This person is a representative of your business, and like it or not, people will believe that their behavior mirrors the behavior of the company. Therefore, you need to get someone that would positively represent the company.

Professionalism involves displaying a genuine concern for every individual’s feelings and ideas. It also means that the person would be able to maintain an effective networking strategy. You can read this article on how to become a solid networking expert. Your representative should also be able to maintain professionalism by engaging the customers with questions that will display authentic intentions and help gain their trust.

Trustworthiness

The person you choose to represent your business would need to create a solid and lasting relationship with your customers. They would have to ensure that the customer stays loyal to the brand because as we all know, the loyalty of the customer to a large extent determines sales.

Therefore, any person representing your business should not just only cause the consumers to feel loyal to the company, but they should also be loyal and trustworthy. People mostly give trust when they frist receive trust.

Creativity

This is what will help them increase sales when the business is not making enough sales. Consumers may at some point get interested in something else like a new competitor. How your representative can add a spark of freshness and newness will help maintain and even increase sales.

So, you have to be on the lookout for an ambassador that would not blend in but rather stand out; one that would be able to devise methods to make marketing unique and fun.

Online Presence

In our world today, online platforms and the internet are major vehicles that maintain and promote various products’ awareness. Therefore, your representative must have an online presence that would enable him to communicate the products to their many followers consistently.

You can visit https://blog.hubspot.com/marketing/online-presence to learn how to build your online presence. A representative that can boast of an online presence would need to have gathered a large following on strategic online platforms. He or she must not only have a large following but must also be able to influence them positively in favor of the brand.

Types of Brand Ambassadors

Another thing you need to know is that there are various types of brand ambassadors. Below are the three major types:

Goodwill

These representatives are usually linked with non-profit or charitable organizations; hence the reason they are called Goodwill Ambassadors. The kind of representative aims to help spread the organization’s morals and message as well as raise awareness about the cause.

Celebrities

Every celebrity has a load of followers; therefore, it is normal that brands use them to boost their sales. These people do not just have large followings, but most of their fans are extremely loyal to them and would go the extra mile to prove it.

So, if a celebrity endorses your business or product, you will surely notice an increase in the popularity and sales of the product.

Promotional

This type of representative usually promotes a brand during specific occasions or events. Therefore, the branding is often a live experience.

Conclusion

Having a brand representative is a wonderful idea for any organization or company as it will go a long way in humanizing the company. However, for the efforts of the representative to be effective, he or she would need to possess some important characteristics. Some of these characteristics are an online presence, marketing knowledge, creativity, trustworthiness, and so much more which we have discussed in this article.

Building Trust at Work – Improving Team Results

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Trust is a critical element in our everyday lives. The relationships we enter are centered on trust. Whether we are going to work, shopping online, or meeting a stranger, trust becomes the yardstick for how far that relationship may go.

For those of you in a significant relationship with a life partner, trust means everything to that relationship. Break the trust and the relationship bond shrivels and dies.

Bob Burg is famous for coining the phrase “know, like and trust (KLT).” His teaching says we only do business with people we know, like and trust. It’s a progression of experience that gets us over the goal line. You visit each of the three stages before you are ready to make the bigger commitments.

The same is true at work. We spend most of our waking hours dedicated to work. Trust in the workplace should be a vital part of success and reward. Yet managers seldom focus on building trust to build a great team. Instead, they focus on the tasks at hand. They agonize over process and procedure to get things done.

Yet employees struggle to perform at the higher levels of success.

If I can’t trust my boss, why should I give much effort to the task? A low or no trust situation is like meeting the clerk at the convenience store. I don’t have much vested in that transaction. I give the clerk my money to buy my gas or pack of gum. If I watch them put the money in the cash register…end of relationship. It doesn’t require a high level of trust.

However, when I take a job, I expect a lot more in the way of trust from the boss. He/she needs to drive that train. They need to be the ones demonstrating how trust is going to work in that situation. Once I can determine the level of trust I am going to get (remember know, like, and trust), then I begin opening up my trust bank to give back.

By the way. The whole notion of trust is just like a bank account. Deposits must be made for funds to be available from which you can spend. I must get trust to give trust.

But as a leader, that model shifts in a big way. YOU must be the one making the deposits in your people. Show them trust and confidence, then they will begin to pay it back.

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The Trust Gap

Trust is never mentioned by my coaching clients as a ‘top of the list’ goal. Often, they have been introduced to leadership frameworks that are intended to build a certain leadership culture or change an old one. They engage me for helping direct those leadership development efforts.

With the focus on conceptual principles, leaders forget the value of simply building trust. When we start doing the coaching work, we inevitably run head-long into the issue of low trust.

They acknowledge a sense of no trust, yet they are stuck when challenged to think about ways to build better trust.

Talking about trust gives way to more frustration about how to get there. After all, think about how you chose your spouse (if you have one). Was there a specific, tangible set of criteria or did you just ‘know.’?

But it doesn’t have to be that way.

That is why I like the Team Trust Model as the answer for practical and tactical ways to build trust. Since the model is really a process of logical thought about the dynamics of how trust can be built, a leader can craft a methodical and measurable system for gaining better trust within the team.

team trust model

Building trust is a process to answer a list of key questions. The questions might be obvious or subtle, but they are questions, nonetheless.

When the leader effectively and systematically answers all of the questions his/her team may have, then trust begins to evolve. The process naturally fits the KLT method. As employees, the more we know about the work team, the better we are equipped to like what we’re about. If we like it, then we can begin trusting it.

At the Core

The Team Trust Model is here to promote trust at work. It does so by inspiring people to invest their discretionary effort. Every employee comes to work with a certain capacity to deliver. However, this overall capacity is divided into segments. The first, and most basic level, is the bare minimum. We agree to deliver our bare minimum effort to keep from getting fired.

It’s the lowest of effort expended. It keeps things moving at an acceptable pace. But it won’t set records.

Discretionary effort, on the other hand, is that extra effort; the 110%. Employees all have the ability to spend this extra. The question is whether they want to.

For leaders, the challenge is to inspire folks to do that on a regular basis. Come to work and give the extra all the time.

When the team setting is right, people never question the willingness to give it all.

A New Series

The preceding message is the start of a series of articles presenting the dynamics and power of the Team Trust Model. Over the next few weeks, I will be diving deeper into this approach for practical and tactical ways to improve your team’s performance while building a more rewarding work experience.

Position Yourself as a Leader in 20 Minutes or Less

Positioning yourself as a leader will make your work more meaningful and advance your career. You can gain influence based on your title, or on knowledge and skills you already possess.

While it could take years to climb the ladder up into senior management, tapping into your personal strengths is something you can start doing right now. Learn how to use your current assets to build up your clout in the workplace.

Using Your Knowledge to Position Yourself as a Leader

Read daily. Pick up books about business advice or any topic that interests you. The more you read, the better prepared you’ll be to contribute to any discussion. You’ll sound like a leader whether you’re engaging in small talk or critiquing a new logo.

Keep up with trends in your industry or around you. This is especially important in small business. Don’t let yourself get so small you miss opportunities that might be right at your door.

Sign up for training. Take advantage of programs your employer offers. Brush up on your high school Spanish or become proficient with a new software package. Don’t be afraid of new technologies. If you don’t know or understand something, there are thousands of opportunities to make the knowlledge gap shrink.

LinkedIn has begun archiving amazing videos and presentations in the Learning Center. It would be worth a few minutes to scan their offerings. And don’t miss the TEDTalk series of videos all over YouTube.

Browse during breaks. Those brief intervals you spend on hold or pausing between meetings can be put to good use. Break out your phone and search for industry news. You’ll stand out if you’re the first one to notice a major lawsuit or merger.

Take a course. Many adults juggle full time jobs while going back to school. Schedule an appointment at your local university to see what you need to complete your degree.

Consult an expert. Contact others in your network who would be willing to share their wisdom. Interview a colleague who has published a new book and promote her work on your personal blog. You’ll both benefit from increased information and publicity.

Don’t be afraid to ask someone you admire if they would provide you with some mentoring. You’ll be amazed at how willing those wise old souls may be.

Shadow a star employee. If imitation is the sincerest form of flattery, a high performer may be pleased to show you the ropes. Let them know that you admire their style. Offer to assist them with specific tasks so you can learn from their example.

Using Your Skills to Position Yourself as a Leader

Take responsibility. Prove that you can be trusted to live up to your obligations. Develop a reputation for completing assignments and meeting deadlines.

Document your accomplishments. Make it a habit to write down your ideas and achievements. Looking over your victories will boost your confidence. Even the missteps will suggest adjustments you can make to do better next time.

My personal favorite tool for tracking these accomplishments is the Big 5 Process. Read about it here.

Express enthusiasm. Attitude is an important part of leadership. Speak kindly to your coworkers and care about their welfare. Find gratification in your work and how it serves the community.

Take initiative. Be willing to go the extra mile. Volunteer for tasks that fall outside of your job description even if they’re less than glamorous. Pitch in when the sales team needs a hand entering quarterly data.

Share feedback. Thank people for commenting on your performance and recommending steps you can take to further your professional growth. Offer constructive and tactful criticism that enables others to do the same.

Give generously. Above all, let your colleagues know that they can count on you when they need your time and expertise. Strive to be a valuable team member. Keep an eye out for anyone who’s struggling so you can create mutually beneficial relationships.

You don’t have to be sitting in a manger’s role or hold some big title to be a leader.

Transform yourself into the kind of leader other employees will want to follow. Your knowledge and skills are valuable resources that can help you to develop your talents and inspire others.

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