The Problem Is Not the Problem, Part 2

Doug Thorpe blog post header

Many moons ago I wrote about a borrowed thought from another coaching friend. It was his quote:

The problem is not the problem.

Last week we had the ice storm from Hell; yes hell did freeze over here in Texas. For several days, vast areas were without power and water. Communities suffered from bone-chilling temperatures with little to no opportunity to thaw.

Temperatures dipped into single digits in many zip codes.

I realize some of you who read this will laugh. You routinely experience cold weather, ice, and snow every year. You have 4 distinct seasons where you live. But you have to understand, we here in Texas usually have just two seasons – mild and HOT.

Where I live, we lock down when the needle drops below 40 degrees. At 30, we board up the windows. At 20 we begin calling the priests for last rights. Ok just kidding, but it gets serious real fast the further the temperatures drop. Suffice it to say, we don’t know exactly what to do.

The News

The mainstream media is having a field day. One side is blasting the other for everything from bad designs and plans to poor leadership. In rebuttal, people are blaming the infrastructure for the fails.

Regardless it’s a big problem. But just what problem is it? That’s my point.

Right now, we don’t know nor will we know exactly what the problem is. On the surface, people lost power and water. THAT’S a problem, sure.

But is that really THE problem? I don’t think so. It’s just the manifestation of something else that happened. Yes, when a family loses power and water in their house for more than 50 hours, they have a problem. I’m not minimizing that.

As the after-action reporting and various investigations unfold, no doubt we will hear about this state agency or that one doing this and that wrong. People will get their names thrown around with severe connotations. As an old friend once said, “sternly worded memos will follow.”

But will we discover the real core of the problem? I hope so. But honestly, I doubt we will.

The Extreme Case

My story so far is an extreme case. But in business, problems arise every day. Things don’t go as planned. We try to dig into causes to determine why the problem is there, but often we miss the mark.

If we get too consumed on the solution, we might miss the root cause.

Once we err on finding the real problem, we are likely to repeat the situation.

The same can be said of the very thing that your business may be about. When you started your business, you had a vision. There was some product or service you wanted to deliver. Likely you firmly believed your ‘thing’ was going to solve everyone’s problems. Right?

As your business grew, did you focus more on your solution rather than the problem you were trying to fix?

If you lose sight of the original problem, you have a bigger problem. Your company may be headed for becoming irrelevant. If the market doesn’t have your kind of problem to fix, then your solution is meaningless.

You cannot survive by being the solution looking for a problem. You have to be solidly aligned with the problem you think you can fix. And the real problem must be very real.

The whole dot com bust was about solutions people created for problems that didn’t exist. I once saw an episode of Shark Tank where a young entrepreneur had created a phone app that showed you where things were in airport food courts.

If you’ve been to a food court lately at your local airport, things are pretty much right there. Having an extra app to map the booths and kiosks wouldn’t add much to the expereince.

This young man was crushed to find none of the sharks were interested. In fact, they got a little rude as he stressed the value (in his mind) of this app.

His app was a solution to a problem that doesn’t really exist.

If your business is not producing the results you thought it should, maybe you are solving the wrong problems. Your creation may be wonderful, but if it doesn’t deliver the right value to solving a real problem, you are just fluff.

Fluff only sells for bedding and jackets, which we could have used more of here in Texas last week.

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To Be a Great Leader, You Must Inspect What You Expect

Inspect Expect
Inspect what you expect and article from @dougthorpe_com

Inspect what you expect.

This is an old saying that I learned decades ago.

What does it mean, exactly? And what does it have to do with leadership?

Well…

Have you been guilty of spouting a directive then letting it die a natural death? We’ve all done it at one point or another—whether accidentally or intentionally, we’re all guilty.

When a leader sets out a goal or directive, that goal can only be achieved with good monitoring, or, inspection.

Whether you run a big business, a team, or are working on a small project, in order to achieve any sort of success, you have to be mindful of these simple words: inspect what you expect.

Here’s my story.

The Military Way

Great leadership principles you need to know. Leadership powered by common sense

The “inspect what you expect” principle takes many forms.

During my days as a second lieutenant, we conducted regular health and welfare inspections.

While the military inspects a lot of things, this was unique. Those of you who have served in the military know why.

Those of you who don’t: buckle your seatbelts.

To achieve the best results, you must inspect.

One early morning at 3:30 a.m., the entire cadre (all of the managers and supervisors) of our training unit surrounded a barracks where a portion of our troops lived.

We suspected drug activity coming from this barracks.

This “health and welfare inspection” was actually a search and seizure mission.

We burst into the barracks and surprised all of the soldiers sleeping there. They were ousted from their bunks and told to stand at attention beside their footlockers while we searched the premises.

Sure enough, we found a stash of drugs and some paraphernalia tucked inside one of the footlockers.

Our target was achieved.

We could have preached and threatened the law about drugs, but we had to inspect what we expected.

This principle also applies to the success of most businesses.

Why?

Because even the best strategic planning simply won’t matter without proper execution.

A great leader must push forward to make things happen. They cannot stand still; they must be in constant motion, pushing towards a goal to reach success.

They must be focused.

Every plan and strategy associated with a goal must always be monitored and inspected to ensure proper execution and achievement.

Good project management comes from inspecting what you expect.

Have you heard of Six Sigma or DMAIC?

“Six Sigma”

Six Sigma is a specific set of tools and techniques used to to help businesses improve their processes.

Inspecting what you expect is an integral part of Six Sigma. It is also an integral part of overall good project management.

For process improvement, a concept known as DMAIC is applied.

DMAIC

DMAIC is an acronym for Define, Measure, Analyze, Improve, and Control

…or, simply inspecting what you expect.

With DMAIC, you analyze results as they occur, checking them against expected outcomes.

If you find yourself off the mark, adjust and do it all over again. In other words, you are staying alert—at all times—to the things happening around you that affect your process and your progress.

The devil is in the details.

There is so much more to being a great leader than stating your plans and giving directives.

Great leaders walk the floor.

If you’re not walking the floor, you’re not being a good leader. You’re doing it wrong.

Leaders who don’t walk the floor find that things are not happening as they expect. Always remember: the devil is in the details.

You have to constantly be checking in, seeing what’s going on—walking the floor. You have to constantly ensure the appropriate measures are being put in place to achieve the right outcome.

You have to constantly test and review events and circumstances.

For example: if your business enforces things like safety or regulatory compliance, your role as a leader is to inspect and review events and circumstances. You have to check work every single day to ensure proper compliance.

If you don’t, people could get hurt.

Three easy steps to inspect:

1. Expect

Set expectations; specific expectations.

When issuing a directive, always be clear about your expectations. Be as specific as possible.

Volumes, dollars, incidence rates, hours, cost saves, the list goes on. The expectation you give will determine the outcome.

2. Be Consistent

Constantly inspect, and keep your inspections consistent. Keep communication open and be consistent in everything you do. Be open and don’t beat around the bush. Share your results.

3. Stay Visible

People need to know you are engaged and involved in the review process. Don’t get stuck behind your office door. Show your team you are active in the process. Be around them. Answer their questions. Motivate them.

Remember: you are the leader guiding the vision to the final outcome. Be available to talk it through with those who have questions. Walk the floor.

If your team is spread out geographically, remain visible with the right frequency of check-in calls and team meetings.

Let your team know that part of executing the mission is routine reviews.

So…do you inspect what you expect?

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Have You Turned Away from Networking Groups?

networking

We are T-minus 2 weeks into 2021. Are you having fun yet? Have the New Year’s resolutions taken root or been abandoned?

People are still trying to make sense of the new normal we call COVID. I’m no different.

But today I want to drill down on a topic that has been recurring more and more often in my circle of business owners and corporate execs I talk to. That topic is business ‘networking’.

What Is Networking?

There are a lot of different meanings when you say networking. Most often in the business sense, it has to do with sales and lead generation; go to some event, meet people, and get new prospecting contacts.

However, the one I want to talk about is the mastermind, the roundtable, or peer-to-peer advisory type. Call it what you will. It’s the situation where a few people sharing the same general profile gather. There is a common thread reaching across the group. The meeting is usually facilitated by someone. The events can be paid for or free.

On one hand, the concept here is a good one. “Iron sharpens iron” is a Biblical principle taught for 2000 years. Napolean Hill in “Think and Grow Rich” preaches the idea of the power in a Mastermind Group. That was 1920. It’s been around ever since.

So gathering with peers to share experiences and offer solutions makes sense, right?

Over my career I’ve participated in dozens of these group formats, logging hundreds of hours of participation. And yes, I’ve gotten great value. Hopefully, I’ve shared some value too.

Even today, I belong to or facilitate several.

The Rub

The concern I’m hearing from clients and prospects though is that in today’s business VUCA world (volatile, uncertain, complex, and ambiguous), the measurable value in these meetings is in doubt.

mastermind

I can honestly say, I have more clients exiting their groups than I do joining groups. Why is that?

Here are five BIG reasons I see today.

First, with the pivot to everything being virtual, you get a mixed reaction. While you’re saving time commuting to the breakfast, lunch or dinner meeting, you’re just tired of Zoom/Teams calls.

Having one more virtual gathering is painful. Plus the connection with the group may suffer by doing it virtually. Yes, we’re all getting better at communicating this way, but the deeper, more meaningful connection (like these should be) gets compromised.

Next, the group dynamic may be skewed. In almost every group, there will be one or two ‘know-it-alls’; people who have something to say about everything. You know in your gut they don’t really know it all, but these geniuses will convince you it’s true.

Having to spend a portion of your time with the group either debating or ignoring the know-it-all personality is unproductive.

Thirdly, the focus is unclear. If the organizer/facilitator is not skilled at bringing value to the group, then there may not be any sense of purpose. Who needs to spend an hour or more each month without focus? It just becomes a social event.

Likely you have other circles of friends and colleagues you’d rather spend your social time with, not a peer business group. And certainly not one you may be paying to attend.

Next, a sense of trust is missing. In any small group, especially one committed to sharing thoughts and ideas, there has to be a ‘cone of silence’ or TRUST. The group needs to be expressly committed to protecting trust with each other.

If you do not feel the trust in the group, the depth of the issues you open up will suffer. You’ll be more likely to skim along, never reaching deep into concerns and questions.

Lastly, do you struggle to fit in? Not all groups are created equally. Depending on the sponsor organization building the groups there may be little to no filter on the way groups are set. You can waste several months exploring the fit, only to find it’s not going to be good.

Issues like conflicts of interest, competing business markets, and company size can be alignment factors that impact the effectiveness of the mastermind.

These five reasons are the main objections I hear now. I am sure there are others.

But id this to say STOP all your group attendance? No, of course not. If you are finding value, then by all means stay with it. Just be certain you are receiving a meaningful return on invested time or money.

The Alternative

If you are still hungry for advice and counsel, what can you do?

The other choice apart from those networking groups is to engage a single advisor. This is someone who can be your personal, trusted guide. Just like a personal trainer at the gym or a yoga or golf instructor, having a business advisor makes sense.

With a single advisor or a small group of advisors, you get the exact attention your business needs. There are no distractions from others creeping in and consuming the time. It is YOUR time.

Selection of your advisor takes a little work though.

The market has been flooded with new, young professionals offering to be business coaches and consultants. Beware. The canned programs that many of these agents subscribe to are ‘business in a box’ solutions. One size does NOT fit all.

You need someone who has been there before, accomplished the greater things you want to achieve, and someone who knows the realities of running bigger businesses.

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Why not align with someone who has proven success at the higher level you want to go to? What could anyone possibly tell you about growing from $1,000,000 annual revenue to $5,000,000 or from $10MM to $25MM, if they haven’t already done it themselves?

If these thoughts resonate with you, perhaps we should talk. Click the button below to arrange a call. I look forward to hearing from you.

5 Ways Managers Can Get More from Their Teams

You and I both control one big thing in our daily lives. That ‘thing’ is the effort we choose to spend. As managers and leaders, we want to get more effort from our team.

We all choose what level of effort is used, whether it is effort at work, at home, in the gym, on the golf course, fishing, playing sports, or building relationships,

The various levels of effort we spend depend usually on what we think is required. How many of us get behind the wheel of our cars and miraculously arrive at our destinations with little if any thought or conscious effort to do so? As scary as that thought may be, it is true.

There are certain things we do every day that receive the minimum effort required. Other things we feel more effort is needed so we ‘work a little harder.’

The same is true with everything we do at work. Whatever the job requires, you make intentional or unintentional choices about applying the best level of effort.

Learning about Discretionary Effort

Going the extra mile is called discretionary effort. You voluntarily choose how much extra you give.

For those of you who are gym rats, you know about discretionary effort. As an example, it’s the extra rep at the end of a long set. It’s the extra plate on the weight stack. You choose to try more, applying all your remaining strength to get it achieved.

fitness and effort

The Leaders and Managers Opportunity

As managers and leaders of business, how can you inspire your people to give that little bit extra? Just like a good sports coach gets a little more out of his athletes, you too can become the coach your people need so they are willing to give that discretionary effort too.

Here are five ways you can up your game as a leader.

First, answer their questions. Every employee arrives at work with basic questions. They need these questions resolved in order to fully apply themselves to the work. Giving the ‘extra’ effort requires all the questions are answered completely.

I’m not talking about obvious questions, but sometimes intangible ones. For instance, here’s the list of core questions employees ask:

  • Do I even want to be here? The people question.
  • Do I believe in the purpose for this team? The why question.
  • Do I believe in the plan we have to execute our roles?
  • What is the practice or process? Do the tools, systems, and procedures work?
  • Will my performance be recognized?
  • What is the payoff? Not just monetary, but the sense of accomplishment.

If you can work with your team to have critical questions like these answered affirmatively, then you will see the increase in discretionary effort employees use.

manager answering questions

Next, you need to be trustworthy. Leaders must work to create an environment of trust. It starts at the manager’s desk. You cannot dictate nor demand trust from your team if you are not trustworthy yourself.

The way you build trust for yourself involves these key things:

  • Be real, don’t fake it
  • Stand by your word
  • Be relatable, work to connect with your team, not as friends, but as co-workers

More Ways to Get More for Managers and Leaders

The next opportunity involves creating a vision. Because your people wonder about the purpose of the team (see above), you have to be the one creating the vision. Too many managers rely on the bigger picture statement from above about purpose and vision.

NO! If you got put in a manager’s seat, YOU need to create your own vision for what the team can and should be doing. YOU need to define what it means to win. It is YOUR job to paint that picture for your team.

After you can share the proper vision for your team, your employees will find ways to help make it happen. Everyone wants a purpose. Great Leaders inspire that.

Next, provide an accountability framework. As small children, we all want to know where the boundaries are. An absence of boundaries actually creates insecurity.

It happens at work too. That is to say, if your hiring process is reasonably effective (not perfect but good enough), the people you hired will want to do the right thing. However, if you fail to show them that, they get unsettled, confused. Just like small children they may act out. If you have that happening, it’s your fault.

Build the right structure for monitoring, evaluating, recognizing good performance, and helping those who are falling behind.

Inspect what you expect.

Anonymous

I use and teach a process known as the Big 5. It’s a beautifully simple way to have employees get on the same page. It provides you with coaching moments to help guide your people. For more on the Big 5 method click here.

Lastly, have some fun. Yes, that may sound weird. But people respond better if the effort they choose to spend gets recognized. There is no better way to recognize good performance than celebrating your wins.

Above all, use the milestones in a project to have small celebrations of victory for achieving that. In addition, if you pulled a series of all-nighters getting a project out the door, celebrate!

Don’t lose an opportunity to have fun with the good work people are delivering.

There you have it

Five ways to inspire your team to choose to spend discretionary effort at work. By following these ideas, you too can get more from your team while improving team trust and developing an environment of rewarding experience for your people.

How great would it be to have employees that honestly say “I love working here?” This is how you can do it.

If you’re still not clear on exactly how you too can get more from your team, give me a call. We’ll explore your exact situation in more detail.

Leadership 2020 and Beyond

What else is left to say about this year, 2020? Regardless of who you talk to, everyone endured something during the past 10 months.

2020 was going to be such an interesting year. It was the start of a new decade and an easy catch phrase for business planners and institutional thinkers. I can recall dozens of programs starting more than 10 years ago that had a title something like “Vision 2020”, an obvious play on words.

Yet once the calendar page flipped, we all encountered weirdness like never before. I actually don’t want to list any examples. You each have your own list. We all do.

The Season

Yet I do feel compelled to do some sort of wrap-up article to begin the process to close out this craziness we called 2020. Because it is Christmas, I want to fold in my seasonal message too.

First, as I often have, let me say “Happy Holidays” to all my readers and followers who do not observe the Christmas event. I respect your beliefs and practices. Whatever I may say here is not intended to insult nor sway you from your faith, beliefs and values.

However, I do want to use the traditional meaning of the Christmas story to relay some thoughts about leadership going forward; advancing into a fresh, new year.

The story I am referring to is that one. Yes, the Babe in the manger. A young husband and his pregnant wife. They each had received special messages from heavenly couriers. They followed the law of the land at that time and the instruction from above which they didn’t understand but knew to be important.

If you follow the whole story, there are odd similarities to the challenges we face today. Governmental authorities were managing peoples’ lives, directing a census. Unrest between tribes of citizens roiled into occasional demonstrations in the streets. There was uncertainty all around.

At the center of the story is a message of hope. A promise. A gift.

hope
Hope for tomorrow

More conventional tradition over the decades has turned that giving spirit into a practice of giving physical gifts, wrapped in beautiful paper and bows. Much like the scene in the manger, those who expect to receive the gifts wait with great anticipation. They wait until the perfect time for the present, the gift to be revealed.

Now We Wait

We are waiting. Waiting for 2020 to be gone. Waiting for long-promised vaccines to ease our fears of the disease. Waiting for things to get back to normal, whatever that was.

man waiting and thinking
Waiting and thinking

We wait simply perhaps for things to be different. Here in the U.S., the recent election has shifted the tide and created a kind of change. A slight majority are happy. A big minority are not. All of us still wait.

Besides the need for cures, fixes and new direction, I believe we are waiting for hope. We are hungry for hope. We new something new to hope for.

However, hope doesn’t simply appear. Hope comes from having a vision. A vision gives direction. It crystallizes a story about the way forward.

Vision that provides hope to a group of people comes from LEADERSHIP.

While hope may be the thing we need, leadership is the action we need. My friends, the world is in dire need of solid, practical leadership. Not a leader with an agenda, propped up by some special interest, but a leader with the good of the people at heart.

We need leadership that does not buckle to political persuasion or popular ideologies. We need leaders who can get things done.

The need for Leadership is everywhere

The leadership gap I see is not just at the political level. It is in homes, in neighborhoods, in communities, churches, synagogues, mosques, and temples. We need leadership in our schools and colleges. It’s also needed in businesses of all sizes.

Small team gathering

You might say, but I know people in those areas who are great leaders. Sure, but are there successors? Is there someone available to keep things going?

You must also be very careful about pointing to a person in a seat of authority and confusing that with leadership.

The power of the position does not define leadership.

Just because someone has been promoted into a position, it doesn’t make them a leader. Leadership comes from intentional effort to grow and learn the skills and principles of solid leadership.

Also, to the small business owners out there, you need to build your leadership tool kit if you want your companies to grow beyond where they are now. Your great idea is not enough to become a big success. You have to build teams and grow the business.

Back to Hope and Leadership

How do we get past 2020? At the center of this whole theme is the need for hope. Leaders need to cast new visions. Clearly we may never return to the old normal. There will be a new normal. Leaders have to create the vision for what those opportunities can be.

Where there is no vision, the people perish

Proverbs 29:18

It’s been written about for centuries. Without a vision, we lose our way. Organizations crumble. Communities suffer. Whole populations struggle.

Real leaders can fix that.

Just as I write this closing, a voice in my head from a mentor friend is saying “but leaders have to execute too.” Yes, they do. Once a vision is established, then the heavy lifting of making that hope become reality is the final test of good leadership.

To my original point…. we need that. We need hope for a brighter tomorrow. Just like the gift given to mankind in the manger over 2,000 years ago. We need true leaders who can help make it happen.

Will you consider being a leader, right where you are? Can you stand up and be counted for guiding and directing your home, your church, your community? Your business?

#HopeFest360

There is a big event happening January 1st. The team of authors at Bizcatalyst360 has joined forces with over 6 dozen voices from around the world to lift you up with their positive messages of hope and healing for the new year. This Epic (free) virtual Event will be broadcast from sunrise to sunset on New Year’s Day 2021. Here’s your opportunity to join our global community as together,  we imagine the possibilities. I am honored to have been invited to be one of the speakers.

Dennis J. Pitocco, BC360° Publisher & Editor-in-Chief, said, “The future holds the promise of a new beginning. Together as a force for good, we are here to make a positive impact as we begin to mold a new earth. We hold the magic — the magic-fairy sparkle-dust — that is so desperately needed right now to move out of transition into transformation. It is time for us all to shine so that others may draw hope, strength, and courage from our light, and learn to let their own light shine as a beacon of hope and healing”

About HOPEFEST 360°
Reserve your free ticket(s) now to join our ultimate wave across the universe as we broadcast on YouTube across all time zones from sunrise to sunset on New Years Day.

VISIT https://www.bizcatalyst360.com/hopefest-360/

For now, Merry Christmas and Happy New Year.

5 Ideas for One-Person Businesses

cheerful handsome waiter standing at food track counter

As the new year comes around, people may start thinking about opening their own business. But what if you don’t want to open a store or hire a bunch of people. Can you do something as a one-person business?

Many people dream of starting their own business. There’s something about being your own boss, setting your own hours, and doing something you’re passionate about that resonates with pretty much everyone.

That being said, there are a number of people that don’t know what type of business they’d like to start. With so many options these days it can be a little overwhelming.

So, we’ve put together a list of five businesses that you can start all on your own. Each of these ideas have proven to be profitable if executed correctly and should work for almost everyone.

Freelancer

A freelancer is a contractor that works for many different companies in order to provide them with specialized skills and expertise.

If you’ve spent a decent amount of time in the workforce then chances are you’ve picked up some valuable skills. Or maybe you’ve gone to school to become certified in a specific discipline. Becoming a freelancer will allow you to use those skills you’ve learned to start your own business.

One of the best parts about starting a freelance business is that you can do it part-time. According to a recent survey, 55% of freelancers still have a full-time job. This means you can build up your business while keeping your current job, which reduces a lot of your risk.

Some of the most in-demand freelance skills include:

  • Programming
  • Graphic design
  • Copywriting
  • Marketing
  • Translation

However, there are plenty of other areas you can specialize in.

When it comes to finding work, a great place to start is sites like Upwork and Fiverr. Here you’ll be able to advertise your services and apply for available job postings in your chosen field. 

Once you build a core group of clients that keep giving you work there’s no reason why you can’t turn this into a full-time business.

Coach

If you’re passionate about teaching and inspiring people, then coaching could be perfect for you. And best of all, advances in technology mean you can build this type of business completely online.

questions

First, you need to decide what type of coach you want to be. There are plenty of choices, including:

  • Life coach
  • Career coach
  • Business coach
  • Performance coach
  • Wellness coach

The path you choose will depend mostly on your experience, knowledge, and interests.

Next, you need to create some products. Consider starting with something small, like a PDF or video, that’s lower-priced or even free. This will let people try out your services without a lot of risk. 

If they find your information valuable then you can upsell them to a higher-priced item, like a course or consultation services.

Amazon Seller

This business model has been really gaining popularity in the last few years, largely because it’s highly profitable and open to anyone.

Amazon is the world’s largest retailer, and in order to expand their product catalog even further they allow individual sellers to offer items on their site as well. This is a great opportunity for you to start an eCommerce business on a massive marketplace that already has millions of customers.

In 2019, more than 140,000 third-party sellers surpassed $100,000 in annual sales, so there’s definitely the potential to grow a profitable business here.

At this point, you’re probably wondering how to sell items on Amazon. It turns out, the process is pretty simple.

  • Decide what you want to sell. There are a number of tools out there that will tell you what products are generating sales on Amazon.
  • Source your products from local retail stores, other eCommerce sites, wholesalers, or manufacturers.
  • Create your product listings.
  • Fulfill your orders. If you opt for the Fulfillment by Amazon program you can send all your inventory to them and they’ll pack and ship all your orders for you.

You can start with one product and then gradually add more to grow your business and bring in more revenue.

Tutor

Do you have a university degree and love to teach? Then perhaps you should think about starting a tutoring business.

business advisor

There are always lots of students out there who are looking for help with certain courses, which means there are plenty of opportunities for someone with the right knowledge.

Most people think about tutoring as a part-time gig, but many have made it their full-time career. In fact, you can make anywhere from $25,000 – $50,000 per year working just 20 hours per week.

You can become a tutor for virtually any course, but some of the topics with the highest demand include:

  • Calculus
  • Physics
  • Biology
  • French
  • Spanish
  • Statistics

So, if you have experience with these or other topics, tutoring might be your best path to starting your own business.

Social Media Marketing

When it comes to marketing social media is the way of the future. A recent report by Adobe states that 50% of Gen Z and 42% of Millennials consider social media the most relevant marketing channel.

If you have experience doing this kind of work for your employer, or you’re just passionate about social media, then you may be able to turn this into an income. Many older business owners still aren’t that knowledgeable when about this technology and are looking for experts to help them.

unrecognizable man working on computer at home
Photo by Anete Lusina on Pexels.com

To start, you need to build your own social media following on multiple channels, such as Facebook, Instagram, and Twitter. People want to see that you’re able to grow your own profiles before they hire you to help with theirs.

Next, make sure you’re up-to-date on all the latest technology and best practices, as this industry is always evolving.

When you’re ready, start looking for work. Begin with smaller lower-paid jobs to build up your portfolio. Once you have some experience you can start going after larger contracts.

Conclusion

Starting your own business doesn’t need to be a dream. As you can see, there are plenty of ways you can make it a reality. If you’re interested in having your own business, come up with an idea and then start working on it in your free time. 

It won’t happen overnight, but if you work hard and stick with it then before long you should have a business you can call your own.

Editor’s Note: This post was written by the Amazon experts team from AMZScout a top 3 Amazon analytics tool worldwide with over 500,000 users, including companies like Red Bull, Disney, and Casio, which has been available for over four years. We do research and frequently find new and exciting trends connected to Amazon and other eCommerce businesses that we love to provide to readers.

Coaching and Mentoring – Diving Deeper

mentoring

It’s been said that leaders who radically impact their teams are themselves good coaches. Taking on the mentoring and coaching role often does not come naturally to someone in a leadership position.

One technique at the center of executive coaching is the art of asking good questions and/or reframing the response the coachee gives.

If you want to up your game coaching your team, here are three very important phrases to use.

professional business mentor looking at papers and working with young colleagues in office
professional business mentor looking at papers and working with young colleagues in office

3 Big Questions and Observations

They come by way of a referral found on LinkedIn. The source is John Bethel. Here are 3 of John’s coaching questions/phrases I have borrowed to regularly use while coaching leadership teams, friends, and family;

1. It occurs to me that…am I close?

When feeding back your perspective on the information they’ve shared with you. “It occurs to me that you see the value in following up with the prospective client but you are concerned that you’ll come across as too aggressive. Am I close?”

2. That’s one option…have you thought about others?

When the coachee has offered only one solution to a challenge they are facing, you can say, “Ok, that’s one option…” (then pause and wait). On the receiving end, this meant that I needed to think through other options before committing to only one.

3. Could this be a convenient story you are telling yourself?

This was often used by John to challenge me on why I was avoiding acting on something critical. “That may be true or that may be a convenient story you’re telling yourself. Think about this for a few minutes before responding. How does this story benefit you?”

The Power of Questions

By asking questions, you, as the coach/mentor demonstrate many things. First, if the question extends the discussion, you assist your mentee with exploring more. It promotes critical thinking in your mentee.

Supervisor mentoring a direct report

If you simply hear a situation and quickly give an answer, you are cutting off the mentee’s ability for self-discovery. Self-discovery is far more enduring than quick problem-solving.

I’ve often observed my leadership clients in action with their teams. As team members pose questions to the boss, I watch for my clients jumping straight into problem-solving mode rather than coaching mode.

My question to them at that moment is “Are you leading or problem-solving?” By leading the staff member through the thought process to find their own answer, the team leader/executive is helping to nurture growth in the subject.

On one hand, problem solving is usually what got someone promoted into a role. But if they truly want to build stronger teams, they must agree with taking on a more developmental role, coaching and mentoring their direct reports rather than continuing to merely solve problems.

Leaders: Can You Get Too Focused?

The other day I was running errands and stopped at my bank. I went inside, did my business, and went back to my car. As I sat there checking emails, I was surprised by my passenger door opening with a young lady standing there.

She looked up at me, shrieked, and said “Oh my God!”

I looked at her then noticed that across the parking lot behind her was a vehicle exactly like mine with her husband sitting in it startled with a surprise too.

She apologized and gently closed my car door, exiting to her vehicle.

I shouted at her husband, asking him if he wanted to keep her. He said “Yes, I do.”

I said “Well, she’s all yours. Have a nice day!”

As we both drove away, I was thinking about FOCUS.

Clearly that young lady was very focused on something. So focused that she ignored the distance between her car and mine, simply letting the “impression” of a similar car influence her choice for opening the door.

I too was very focused on emails form my phone and ignored her approaching my car until it was too late and she had swung open the door.

It made for a good laugh, but could have been far worse.

Leader Focus

As leaders, we can get so laser-focused on an idea we lose sight of other opportunities or we ignore facts and circumstances that could impact our outcome.

When was the last time you got focused like that?

I have the odd opportunity to work with leaders on both ends of the business spectrum. I coach executives in some of the largest companies on the globe, like ExxonMobil and UPS. I also coach entrepreneurs and sole proprietors who are busy building new companies.

Yet the similarities I see are common to both. Running an organization requires thoughtful, dedicated leadership. Good management is not enough. You have to demonstrate real leadership. (I’ve written about the differences between management and leadership HERE).

Leaders can get blinded by ideas that create an intense focus on going one way or another. Once choices are made, nothing will persuade them to change direction. That can have a disasterous effect.

It’s one thing to be committed to a decision. Sure, the team wants you, their leader, to be certain on which way you want to go.

However, putting your head down once the decision is made can be problematic.

It’s a Tricky Balancing Act

I realize it can be tricky to be decisive yet open to other input. I do believe there are ways you can still make solid decisions and stay sensitive to things happening around you.

Here are some of the best ways I’ve seen work.

First, keep your team engaged. Just because you made the decision doesn’t mean your team should be shut off from reporting changes. For some reason I’m thinking about the submarine Captain and his crew. You’ve likely seen the war movies, you know what I mean. The Captain shouts an order but the crew is reporting back information they see on their monitors.

Next, have a reporting mechanism that works. In Six Sigma process improvement, there is a model known as DMAIC. It is an acronym for Define, Measure, Analyze, Improve and Control.

DMAIC is the core of continuous imporvement of your process. By following these steps, you gain insights that you might not otherwise pay attentiion to.

Lastly, maintain communication with your team. Engage them for their valuable input. Even once the “ship” is underway, you have to allow course corrections to maintain a successful voyage. (Watch Greyhound with Tom Hanks to know what I mean here).

The Leader’s Challenge

The next time you make a big decision, don’t forget about keeping your eyes open for situation and circumstance around you changing. Don’t let your focus be so blinding that external factors get missed of overlooked.

The Small Business Owner’s Worst Nightmare

Starting and running a small business can be a blessing and a curse. The dream can become a nightmare. Yet there can be great rewards too.

There are so many things that can get in the way of running and owning a successful business. You hear people talk about “cash is king” or growing the sales pipeline, closing more deals, making payroll, and creating satisfied customers.

While these are all very significant issues for a business owner there is one thing that is even bigger than all of these put together. Do you have any idea what it may be?

Wait for it…..

Your ego. Yep. Good old fashioned pride.

Let me get straight to the point.

Small Business Owner’s Fear

small business owner

Letting your pride or ego get in the way can be the exit ramp to disaster. On one hand, entrepreneurs must be fearless. They have to start with a whole lot of courage. For that, I applaud you.

Think about it. You hear stories of people quitting their day job to start a business. That takes guts and sheer willpower.

However, that same dogged determination can become the owner’s death sentence too.

The Paradox of Success

Many years ago I wrote a piece I call the “Paradox of Success.” I got this idea after watching dozens of my banking clients go through similar situations. It goes like this.

For those of you who have actually ventured out to start your own company, you understand the intense effort and tremendous satisfaction you achieve by watching the company grow.

Those first few profit dollars start to roll in. Real profit, free and clear. No debt, no more obligations to pay off, pure, real profit. For all the planning, sweat equity, real equity investment, and down-right hard work, you eventually arrive at the threshold of the very thing you set out to accomplish…. SUCCESS!

Ah, but beware. The very thing you strive so hard to achieve, that is your company’s success, can start the downward spiral to eventual destruction. Perhaps even the infamous “implosion” of the company. That is the phenomenon called the Paradox of Success. In other words, success brings failure. How can that be? Let’s explore the full timeline.

First the Beginnings

As was described, the founder sets out to open his or her own business. Perhaps it is a sole proprietor, maybe “Mom and Pop”. It can even be a couple of good friends who decide to start something together. The actual legal structure does not particularly matter at this point.

The focus is on getting going and having that first order come through the door. Days and weeks go by. The founder(s) perform all the daily chores….everything! Sales, marketing, bookkeeping, systems, purchasing, supplies, advertising, contracts, payables, receivables, answering phones, sweeping floors, cleaning the bathrooms…everything!

Next, business starts to grow. The word is out. Your business has something people want and need. Your service ideas are working very well. Customers like what you have. Word of mouth even starts to grow. You are getting business from sources you had not really thought about at the start.

Finally, the business becomes more than you and your partner can handle. You decide to hire your first employees. This becomes turning point number one. New employees do not bring the same levels of dedication, commitment, and energy you had when you started the business. Your ideas are not their ideas. You must start to train and coach to be sure the new guys on the bus are fully on board.

Moving Further Toward Success

The service levels you created and nurtured must be sustained. The principles on which you founded the business must be reinforced. There needs to be a feedback process and a monitoring mechanism to be sure your values and principles are being followed.

Almost daily you feel the tug of contention for your time. The time spent to make the direct business contacts you enjoyed making at the start must now be juggled with the effort to resolve internal issues. Perhaps you add a few more hours to the week. Certain tensions become more frequent.

With employees present, interpersonal matters start to creep in. Sally doesn’t like Susie. Bob and Ted argue over sports teams and their preference in cars they drive. None of this is contributing the business. The founders become referees. Hostilities can even boil over when customers are present. A lack of leadership or even a momentary lapse of leadership can become significant. Who can handle these things?

Phase Two Begins – Leadership

Then, mid-managers are hired or appointed. Surely the owners can rely upon other seasoned professionals to handle the staff issues and keep the ship sailing. Now a new layer is created.

For all the potential good that can be accomplished here, there comes a trade-off. Again, the founders’ values have to be enforced, promoted, espoused, heralded, and cheered about.

Can the mid-manages carry the same flag? All the while the growth in volume creates a strain on the original infrastructure. Are the same tools and equipment that were used to open the business still effective? Have systems started to suffer? This can include everything from the high end network servers to the staplers.

And more importantly, who is truly watching over these areas. Have the partners brought the right skills on their own to address all the issues? Accountability for all aspects of business growth becomes more meaningful. If cash and checks are being handled, controls must be implemented. Growth across state lines adds to the compliance and regulatory burden. Specialists have to be added to the mix like legal counsel, accountants, IT professionals, etc.

The False Security

The very essentials that can help grow and expand the business become challenges to the owners. Volumes and profits continue to rise. A false sense of security here can be deadly. A failure to admit the changes that are happening underneath and any inability to properly respond to those changes can, at any point hereafter, start the spin downward.

Really this stage represents the first major turning point for the founders. The biggest and most honest question that can be asked is “Am I capable of keeping this going or do I need senior management help?”

All too often ego may enter in and prevent the good hard look at the man (or woman) in the mirror. True Leaders with a solid track record behind them have been the first to ask this question and work with the right answer. And they do it with almost perfect timing.

Yet for the owner suffering a big ego, the right questions never get asked. The talk with the person in the mirror sounds more like this…

“Wow, things seem to be ramping up. You really did it.”

“Yes, I did.”

“It feels different now, but that’s nothing to worry about.”

“Just keep it going. We’ll be fine.”

Then one day the wheels fall off. The big accounts start to go elsewhere. Your pricing gets squeezed and you have no answer. The market shifts out from under you and you missed the warning signs.

Or worse yet, your team abandons you because they hate working with you. The few customers you have left eventually leave because the service is terrible.

It happens in all kinds of business. Every day. The tipping point is where the owner’s ego gets bigger than even the greatest of success.

A Cautionary Tale for Small Business?

Maybe so. But it doesn’t have to be. You can get help. You should get help. Is today the day? Business advisors or coaches can help you make sense of the new levels of growth and prosperity. They can help you see you way to even higher levels of success.

But you have to make the call. Don’t let ego stop you.

call a coach

3 Circles of Leadership

Whether you own a business or work for a larger company in a management role, there are three circles of leadership you will be juggling at all times.

In a perfect world, the circles overlap right in the center, so look more like one happy circle. However, that is a rare situation.

If you have that, you are one lucky individual. More likely though, the circles overlap a little but do not align in the middle. What can you do with the problem when they don’t align and you are spinning like crazy trying to make it work?

Here’s the Story

First, let me explain what the three circles are, then we’ll explore how to make the best of the situation.

The first circle is the Leader you want to be. As you think about your values, visions, and dreams, you get a picture of the “better you.” It would be wonderful to go to work and be nothing but this picture of the perfect Leader.

Maybe this idea came from experience, or coaching, or mentoring. More likely it is a combination of people you admire and people you’ve worked for. Perhaps a parent instilled in you some values and principles that you want to live by.

If you could be left alone and just “be” this person that you imagine, you are confident you would be a great leader. Let’s call this circle simply “Self”.

The Company View

Next is the Leader the company wants you to be. This position gets a little more complicated. The bigger the company, the management roles, and responsibilities get more complex.

Often, the company has a description of what a successful manager/leader should be. This definition evolves as the company grows and changes.

Let’s call this circle the “Company”.

Once you’re in a position, the feedback you get from above dictates choices you make. Yes, hopefully you have some autonomy to make decisions, but various approval authorities limit that.

Even for an entrepreneur, the Leader the company needs you to be can conflict with the one you think you want to be. As an example, the first time you need to fire someone you feel a twinge. You don’t want to be the person doing firing (the Self leader) but the situation (the Company) requires action. You have to fire that person. The company demands it.

The last circle is about the Leader your team needs you to be. Let’s call this one “Team.”

This last circle can get very personal. The interactions you have with your employees who make up your team can get very real, very fast.

Each person you hire comes to work with expectations, hopes, and dreams of their own. Plus, the burdens they carry come with them. As ‘the boss’ you have to figure out the best balance of just how close you get to each person and where the boundaries need to be.

3 Circle Mix

All three of these circle are working as you approach your role. As a leader, your focus should be on building flexibility and endurance for moving between the circles as the situation dictates.

On one hand, you could dig your heels in and say “No, I know what is important and things will get done my way.” That borders perilously close to the ‘my way or the highway’ leadership style.

Or you can intentionally shift from one circle to the other, still knowing that the space where things overlap is the ideal place to be.

The Magic is in Knowing

The real key to success within these boundaries is knowing the shape, size, and significance of each circle. You have to be aware of your own understanding and belief about each of these circles.

If you’ve never stopped to think in these terms, you may be very surprised to discover that a tension you have felt at work is directly related to a misalignment between one or all of these circles.

As an example, you may have a great sense of purpose and drive (Self). Your relationship with the Team may be strong. Yet there is a constant conflict with the Boss. When you evaluate that relationship, you may find the real rub is that you and the boss disagree on the role you need to be playing.

If your personal sense of purpose cannot align with what the Company needs you to be, you will never get comfortable with the position.

Question

How do your three circles align? How much overlap exists?

What can you do tomorrow to better align these 3 circles.