Think about it like cooking. You can follow someone else’s recipe exactly and make a decent meal. But the most memorable chefs develop their own signature dishes. The same applies to leadership — the most impactful leaders aren’t carbon copies. They’ve built their own framework.

Over eight years and nearly a thousand coaching conversations, Doug asked every leader the same question: “What do you want your leadership reputation to be?” This book captures what they said — organized by how often each quality came up — and gives you a practical path to build your own authentic leadership framework.