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Characteristics the Brand Ambassador for Your Company Must Possess

company branding title

Most organizations and companies have discovered that having a brand ambassador is the winning formula that will help them build a strong brand identity and a consistent ability to reach out to customers. This formula helps to humanize brands and build a relationship between the business and consumer that would have otherwise been impossible to achieve through other strategies.

Your business may not be ready to create a position of brand ambassador, but there are services available. Wanting to employ a service like this for your company is a wise decision. However, not every brand ambassador company has all the attributes that will help push your company forward.

We believe you know this; hence, you need a reliable top brand ambassador company that will surely deliver. But, even if you choose from the myriads of these reliable companies, you will need to assess the agent assigned to you. Therefore, here are some of the characteristics that any good successful brand ambassador must possess.

Marketing Knowledge

Any brand ambassador worth their salt must have a keen understanding of several marketing strategies as well as core principles. This will help them display an original approach towards your customers.

The educational qualification of a brand ambassador is not necessarily something grand like a Master’s Degree. Experience will help here more than formal education. However, if your company requires something more, then you may as well look for someone with a higher educational qualification.

Passion

Great brand ambassadors should be able to display a genuine passion for the products or brand they are representing. Before anyone can succeed at branding, they need to effectively communicate their enthusiasm for the product or brand. It is this passion that will influence their followers and their purchasing patterns.

Also, if the ambassador has enough passion, he/she/they would be able to gather enough expertise that would enable him to advise the consumers accordingly. A healthy relationship between the business and the consumers can be better improved and made more effective by the ambassador’s passion.

Professionalism

Another characteristic someone representing your company must have is professionalism. This person is a representative of your business, and like it or not, people will believe that their behavior mirrors the behavior of the company. Therefore, you need to get someone that would positively represent the company.

Professionalism involves displaying a genuine concern for every individual’s feelings and ideas. It also means that the person would be able to maintain an effective networking strategy. You can read this article on how to become a solid networking expert. Your representative should also be able to maintain professionalism by engaging the customers with questions that will display authentic intentions and help gain their trust.

Trustworthiness

The person you choose to represent your business would need to create a solid and lasting relationship with your customers. They would have to ensure that the customer stays loyal to the brand because as we all know, the loyalty of the customer to a large extent determines sales.

Therefore, any person representing your business should not just only cause the consumers to feel loyal to the company, but they should also be loyal and trustworthy. People mostly give trust when they frist receive trust.

Creativity

This is what will help them increase sales when the business is not making enough sales. Consumers may at some point get interested in something else like a new competitor. How your representative can add a spark of freshness and newness will help maintain and even increase sales.

So, you have to be on the lookout for an ambassador that would not blend in but rather stand out; one that would be able to devise methods to make marketing unique and fun.

Online Presence

In our world today, online platforms and the internet are major vehicles that maintain and promote various products’ awareness. Therefore, your representative must have an online presence that would enable him to communicate the products to their many followers consistently.

You can visit https://blog.hubspot.com/marketing/online-presence to learn how to build your online presence. A representative that can boast of an online presence would need to have gathered a large following on strategic online platforms. He or she must not only have a large following but must also be able to influence them positively in favor of the brand.

Types of Brand Ambassadors

Another thing you need to know is that there are various types of brand ambassadors. Below are the three major types:

Goodwill

These representatives are usually linked with non-profit or charitable organizations; hence the reason they are called Goodwill Ambassadors. The kind of representative aims to help spread the organization’s morals and message as well as raise awareness about the cause.

Celebrities

Every celebrity has a load of followers; therefore, it is normal that brands use them to boost their sales. These people do not just have large followings, but most of their fans are extremely loyal to them and would go the extra mile to prove it.

So, if a celebrity endorses your business or product, you will surely notice an increase in the popularity and sales of the product.

Promotional

This type of representative usually promotes a brand during specific occasions or events. Therefore, the branding is often a live experience.

Conclusion

Having a brand representative is a wonderful idea for any organization or company as it will go a long way in humanizing the company. However, for the efforts of the representative to be effective, he or she would need to possess some important characteristics. Some of these characteristics are an online presence, marketing knowledge, creativity, trustworthiness, and so much more which we have discussed in this article.

Top 10 Critical Competencies of Great Leaders

10 great leadership attributes doug thorpe

Great leaders share many common traits. Though criteria for leadership in the workplace can vary from company to company, the majority of effective leaders exemplify certain skills. By focusing on developing these same skills, you can take your leadership abilities to the next level.

Develop these 10 important traits necessary to become a great leader:

Self-motivated. As a leader, it’s important to be able to motivate yourself to take action to move forward toward your goals – whether they’re personal or team goals. Leaders are driven to get things done and they lead their team to do the same.

If you are the leader, you can’t wait for someone else to get you started each day. YOU have to be the spark, the fire to light others up.

The ability to delegate. You can’t do it all yourself. The most effective leaders surround themselves with skilled people, define their responsibilities, and then get out of the way. A single person is quite limited, but many hands can get a lot done. Learn how to share your workload.

This is not always easy, especially for someone who gets promoted up from the ranks. Yet it is vital to your success.

Communicate effectively. You might have a clear picture in your mind of what you’d like to see happen. Unfortunately, no one can read your mind. A leader is responsible for sharing his vision and making his desires known.

  • People can give you what you want when you can communicate clearly what needs to be done.
  • Provide status updates and keep everyone on the same page. Employees lose motivation when they don’t understand the current situation fully.

More Examples

Develop others. Being a leader isn’t just about utilizing others to reach your goals. It’s developing those around you. From a more selfish perspective, the more skilled your employees, the more they can assist you and the company.

  • Share your expertise and help everyone around you to grow.

Be committed. You can’t expect greater commitment than you’re willing to provide. A leader sets the ceiling. Everyone else settles in somewhere below that point. Set the ceiling high and show them what true commitment looks like.

Inspire others. A great leader knows how to inspire others to do their best work. It’s not always easy to inspire those content to simply show up each day and collect a paycheck, but it’s possible. Show your motivation and commitment.

There’s something called discretionary effort. Everyone has it. You can choose to apply it to the work or not. You can meet most job descriptions without ever tapping into discretionary effort. Leaders find ways to tap into this valuable resource in each one of their people.

Even if you’re only able to inspire a few people to do their best, it will make a positive difference.

And here are a few more

Have a clear focus. If you don’t know what you want, you won’t get it. Leaders are clear on their vision and readily share it with others. A clear vision serves as a roadmap. Employees can easily ask themselves if their actions are contributing to the attainment of your vision. Know your focus and communicate it effectively.

Show respect. Strive to treat everyone fairly and avoid playing favorites. Everyone is worthy of a basic level of respect. Ensure that you’re giving it.

Confidence. It’s natural to be drawn to others with confidence. You are viewed as more capable and trustworthy when your confidence level is high. Be comfortable with your skills and your plan.

A lack of self-confidence will limit the ability of others to trust your vision and judgment.

Decisiveness. Leaders make the tough decisions fearlessly and take responsibility for the outcome. It’s easy to make quick decisions when you’re clear on your values and those of the company. If you can’t make up your mind, your leadership skills will be called into question.

Practice by making small decisions quickly and following through on them. It gets easier with practice. You’ll be surprised by how much more you accomplish when you’re able to make a clear decision.

Summary

Leaders are necessary in any organization. Great leaders share common characteristics that you can develop in yourself. Even if you don’t feel you currently possess these qualities, you can grow your capacity to be an effective leader.

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Leadership 2020 and Beyond

What else is left to say about this year, 2020? Regardless of who you talk to, everyone endured something during the past 10 months.

2020 was going to be such an interesting year. It was the start of a new decade and an easy catch phrase for business planners and institutional thinkers. I can recall dozens of programs starting more than 10 years ago that had a title something like “Vision 2020”, an obvious play on words.

Yet once the calendar page flipped, we all encountered weirdness like never before. I actually don’t want to list any examples. You each have your own list. We all do.

The Season

Yet I do feel compelled to do some sort of wrap-up article to begin the process to close out this craziness we called 2020. Because it is Christmas, I want to fold in my seasonal message too.

First, as I often have, let me say “Happy Holidays” to all my readers and followers who do not observe the Christmas event. I respect your beliefs and practices. Whatever I may say here is not intended to insult nor sway you from your faith, beliefs and values.

However, I do want to use the traditional meaning of the Christmas story to relay some thoughts about leadership going forward; advancing into a fresh, new year.

The story I am referring to is that one. Yes, the Babe in the manger. A young husband and his pregnant wife. They each had received special messages from heavenly couriers. They followed the law of the land at that time and the instruction from above which they didn’t understand but knew to be important.

If you follow the whole story, there are odd similarities to the challenges we face today. Governmental authorities were managing peoples’ lives, directing a census. Unrest between tribes of citizens roiled into occasional demonstrations in the streets. There was uncertainty all around.

At the center of the story is a message of hope. A promise. A gift.

hope
Hope for tomorrow

More conventional tradition over the decades has turned that giving spirit into a practice of giving physical gifts, wrapped in beautiful paper and bows. Much like the scene in the manger, those who expect to receive the gifts wait with great anticipation. They wait until the perfect time for the present, the gift to be revealed.

Now We Wait

We are waiting. Waiting for 2020 to be gone. Waiting for long-promised vaccines to ease our fears of the disease. Waiting for things to get back to normal, whatever that was.

man waiting and thinking
Waiting and thinking

We wait simply perhaps for things to be different. Here in the U.S., the recent election has shifted the tide and created a kind of change. A slight majority are happy. A big minority are not. All of us still wait.

Besides the need for cures, fixes and new direction, I believe we are waiting for hope. We are hungry for hope. We new something new to hope for.

However, hope doesn’t simply appear. Hope comes from having a vision. A vision gives direction. It crystallizes a story about the way forward.

Vision that provides hope to a group of people comes from LEADERSHIP.

While hope may be the thing we need, leadership is the action we need. My friends, the world is in dire need of solid, practical leadership. Not a leader with an agenda, propped up by some special interest, but a leader with the good of the people at heart.

We need leadership that does not buckle to political persuasion or popular ideologies. We need leaders who can get things done.

The need for Leadership is everywhere

The leadership gap I see is not just at the political level. It is in homes, in neighborhoods, in communities, churches, synagogues, mosques, and temples. We need leadership in our schools and colleges. It’s also needed in businesses of all sizes.

Small team gathering

You might say, but I know people in those areas who are great leaders. Sure, but are there successors? Is there someone available to keep things going?

You must also be very careful about pointing to a person in a seat of authority and confusing that with leadership.

The power of the position does not define leadership.

Just because someone has been promoted into a position, it doesn’t make them a leader. Leadership comes from intentional effort to grow and learn the skills and principles of solid leadership.

Also, to the small business owners out there, you need to build your leadership tool kit if you want your companies to grow beyond where they are now. Your great idea is not enough to become a big success. You have to build teams and grow the business.

Back to Hope and Leadership

How do we get past 2020? At the center of this whole theme is the need for hope. Leaders need to cast new visions. Clearly we may never return to the old normal. There will be a new normal. Leaders have to create the vision for what those opportunities can be.

Where there is no vision, the people perish

Proverbs 29:18

It’s been written about for centuries. Without a vision, we lose our way. Organizations crumble. Communities suffer. Whole populations struggle.

Real leaders can fix that.

Just as I write this closing, a voice in my head from a mentor friend is saying “but leaders have to execute too.” Yes, they do. Once a vision is established, then the heavy lifting of making that hope become reality is the final test of good leadership.

To my original point…. we need that. We need hope for a brighter tomorrow. Just like the gift given to mankind in the manger over 2,000 years ago. We need true leaders who can help make it happen.

Will you consider being a leader, right where you are? Can you stand up and be counted for guiding and directing your home, your church, your community? Your business?

#HopeFest360

There is a big event happening January 1st. The team of authors at Bizcatalyst360 has joined forces with over 6 dozen voices from around the world to lift you up with their positive messages of hope and healing for the new year. This Epic (free) virtual Event will be broadcast from sunrise to sunset on New Year’s Day 2021. Here’s your opportunity to join our global community as together,  we imagine the possibilities. I am honored to have been invited to be one of the speakers.

Dennis J. Pitocco, BC360° Publisher & Editor-in-Chief, said, “The future holds the promise of a new beginning. Together as a force for good, we are here to make a positive impact as we begin to mold a new earth. We hold the magic — the magic-fairy sparkle-dust — that is so desperately needed right now to move out of transition into transformation. It is time for us all to shine so that others may draw hope, strength, and courage from our light, and learn to let their own light shine as a beacon of hope and healing”

About HOPEFEST 360°
Reserve your free ticket(s) now to join our ultimate wave across the universe as we broadcast on YouTube across all time zones from sunrise to sunset on New Years Day.

VISIT https://www.bizcatalyst360.com/hopefest-360/

For now, Merry Christmas and Happy New Year.

5 Ideas for One-Person Businesses

cheerful handsome waiter standing at food track counter

As the new year comes around, people may start thinking about opening their own business. But what if you don’t want to open a store or hire a bunch of people. Can you do something as a one-person business?

Many people dream of starting their own business. There’s something about being your own boss, setting your own hours, and doing something you’re passionate about that resonates with pretty much everyone.

That being said, there are a number of people that don’t know what type of business they’d like to start. With so many options these days it can be a little overwhelming.

So, we’ve put together a list of five businesses that you can start all on your own. Each of these ideas have proven to be profitable if executed correctly and should work for almost everyone.

Freelancer

A freelancer is a contractor that works for many different companies in order to provide them with specialized skills and expertise.

If you’ve spent a decent amount of time in the workforce then chances are you’ve picked up some valuable skills. Or maybe you’ve gone to school to become certified in a specific discipline. Becoming a freelancer will allow you to use those skills you’ve learned to start your own business.

One of the best parts about starting a freelance business is that you can do it part-time. According to a recent survey, 55% of freelancers still have a full-time job. This means you can build up your business while keeping your current job, which reduces a lot of your risk.

Some of the most in-demand freelance skills include:

  • Programming
  • Graphic design
  • Copywriting
  • Marketing
  • Translation

However, there are plenty of other areas you can specialize in.

When it comes to finding work, a great place to start is sites like Upwork and Fiverr. Here you’ll be able to advertise your services and apply for available job postings in your chosen field. 

Once you build a core group of clients that keep giving you work there’s no reason why you can’t turn this into a full-time business.

Coach

If you’re passionate about teaching and inspiring people, then coaching could be perfect for you. And best of all, advances in technology mean you can build this type of business completely online.

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First, you need to decide what type of coach you want to be. There are plenty of choices, including:

  • Life coach
  • Career coach
  • Business coach
  • Performance coach
  • Wellness coach

The path you choose will depend mostly on your experience, knowledge, and interests.

Next, you need to create some products. Consider starting with something small, like a PDF or video, that’s lower-priced or even free. This will let people try out your services without a lot of risk. 

If they find your information valuable then you can upsell them to a higher-priced item, like a course or consultation services.

Amazon Seller

This business model has been really gaining popularity in the last few years, largely because it’s highly profitable and open to anyone.

Amazon is the world’s largest retailer, and in order to expand their product catalog even further they allow individual sellers to offer items on their site as well. This is a great opportunity for you to start an eCommerce business on a massive marketplace that already has millions of customers.

In 2019, more than 140,000 third-party sellers surpassed $100,000 in annual sales, so there’s definitely the potential to grow a profitable business here.

At this point, you’re probably wondering how to sell items on Amazon. It turns out, the process is pretty simple.

  • Decide what you want to sell. There are a number of tools out there that will tell you what products are generating sales on Amazon.
  • Source your products from local retail stores, other eCommerce sites, wholesalers, or manufacturers.
  • Create your product listings.
  • Fulfill your orders. If you opt for the Fulfillment by Amazon program you can send all your inventory to them and they’ll pack and ship all your orders for you.

You can start with one product and then gradually add more to grow your business and bring in more revenue.

Tutor

Do you have a university degree and love to teach? Then perhaps you should think about starting a tutoring business.

business advisor

There are always lots of students out there who are looking for help with certain courses, which means there are plenty of opportunities for someone with the right knowledge.

Most people think about tutoring as a part-time gig, but many have made it their full-time career. In fact, you can make anywhere from $25,000 – $50,000 per year working just 20 hours per week.

You can become a tutor for virtually any course, but some of the topics with the highest demand include:

  • Calculus
  • Physics
  • Biology
  • French
  • Spanish
  • Statistics

So, if you have experience with these or other topics, tutoring might be your best path to starting your own business.

Social Media Marketing

When it comes to marketing social media is the way of the future. A recent report by Adobe states that 50% of Gen Z and 42% of Millennials consider social media the most relevant marketing channel.

If you have experience doing this kind of work for your employer, or you’re just passionate about social media, then you may be able to turn this into an income. Many older business owners still aren’t that knowledgeable when about this technology and are looking for experts to help them.

unrecognizable man working on computer at home
Photo by Anete Lusina on Pexels.com

To start, you need to build your own social media following on multiple channels, such as Facebook, Instagram, and Twitter. People want to see that you’re able to grow your own profiles before they hire you to help with theirs.

Next, make sure you’re up-to-date on all the latest technology and best practices, as this industry is always evolving.

When you’re ready, start looking for work. Begin with smaller lower-paid jobs to build up your portfolio. Once you have some experience you can start going after larger contracts.

Conclusion

Starting your own business doesn’t need to be a dream. As you can see, there are plenty of ways you can make it a reality. If you’re interested in having your own business, come up with an idea and then start working on it in your free time. 

It won’t happen overnight, but if you work hard and stick with it then before long you should have a business you can call your own.

Editor’s Note: This post was written by the Amazon experts team from AMZScout a top 3 Amazon analytics tool worldwide with over 500,000 users, including companies like Red Bull, Disney, and Casio, which has been available for over four years. We do research and frequently find new and exciting trends connected to Amazon and other eCommerce businesses that we love to provide to readers.

Leaders: Can You Get Too Focused?

The other day I was running errands and stopped at my bank. I went inside, did my business, and went back to my car. As I sat there checking emails, I was surprised by my passenger door opening with a young lady standing there.

She looked up at me, shrieked, and said “Oh my God!”

I looked at her then noticed that across the parking lot behind her was a vehicle exactly like mine with her husband sitting in it startled with a surprise too.

She apologized and gently closed my car door, exiting to her vehicle.

I shouted at her husband, asking him if he wanted to keep her. He said “Yes, I do.”

I said “Well, she’s all yours. Have a nice day!”

As we both drove away, I was thinking about FOCUS.

Clearly that young lady was very focused on something. So focused that she ignored the distance between her car and mine, simply letting the “impression” of a similar car influence her choice for opening the door.

I too was very focused on emails form my phone and ignored her approaching my car until it was too late and she had swung open the door.

It made for a good laugh, but could have been far worse.

Leader Focus

As leaders, we can get so laser-focused on an idea we lose sight of other opportunities or we ignore facts and circumstances that could impact our outcome.

When was the last time you got focused like that?

I have the odd opportunity to work with leaders on both ends of the business spectrum. I coach executives in some of the largest companies on the globe, like ExxonMobil and UPS. I also coach entrepreneurs and sole proprietors who are busy building new companies.

Yet the similarities I see are common to both. Running an organization requires thoughtful, dedicated leadership. Good management is not enough. You have to demonstrate real leadership. (I’ve written about the differences between management and leadership HERE).

Leaders can get blinded by ideas that create an intense focus on going one way or another. Once choices are made, nothing will persuade them to change direction. That can have a disasterous effect.

It’s one thing to be committed to a decision. Sure, the team wants you, their leader, to be certain on which way you want to go.

However, putting your head down once the decision is made can be problematic.

It’s a Tricky Balancing Act

I realize it can be tricky to be decisive yet open to other input. I do believe there are ways you can still make solid decisions and stay sensitive to things happening around you.

Here are some of the best ways I’ve seen work.

First, keep your team engaged. Just because you made the decision doesn’t mean your team should be shut off from reporting changes. For some reason I’m thinking about the submarine Captain and his crew. You’ve likely seen the war movies, you know what I mean. The Captain shouts an order but the crew is reporting back information they see on their monitors.

Next, have a reporting mechanism that works. In Six Sigma process improvement, there is a model known as DMAIC. It is an acronym for Define, Measure, Analyze, Improve and Control.

DMAIC is the core of continuous imporvement of your process. By following these steps, you gain insights that you might not otherwise pay attentiion to.

Lastly, maintain communication with your team. Engage them for their valuable input. Even once the “ship” is underway, you have to allow course corrections to maintain a successful voyage. (Watch Greyhound with Tom Hanks to know what I mean here).

The Leader’s Challenge

The next time you make a big decision, don’t forget about keeping your eyes open for situation and circumstance around you changing. Don’t let your focus be so blinding that external factors get missed of overlooked.