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Vision, Purpose, and Swimming with Dolphins

Leaders are supposed to provide vision, right? But if you’re in a senior manager role does that apply to you? You might say, “No, that’s the CEO’s job.”

I disagree. If you’ve been put in a leadership role, YOU, my friend, must cast the vision. Don’t wait on anyone else around you to do it.

For all the years I’ve been doing executive coaching, I still remain amazed at the frequency by which I find people with good job titles failing to have their own vision for things.

It’s Your Show

When you get selected or elected to a senior management role, the job is yours. With it comes the total responsibility for the success and outcome of your work team. People want vision. They need purpose.

It’s just not enough for people to show up to work each day. They come with questions about why. Specifically, why is my team here? What is this unit about? What does this department do? Can I get excited about our cause?

These questions become the leader’s responsibility to answer and answer well. If your team doubts any of this, they will refuse to buy-in. Their trust for you and the company will languish in the weeds. Soon they will start acting disenfranchised and unengaged with the work. They will just be going thru the motions.

On the other hand, if you can articulate a clear and concise story about the purpose for the team, then you’ll get much better buy-in. By casting a clear vision for the work and purpose, you will go much further to engage and inspire your team.

It’s not enough to say we’re here because…

You have to show them the landscape. Paint a beautiful picture of the possibilities and purpose. Give them their individual views.

Your vision becomes the rally point where the team can center their energy. Create a clear statement of the vision. Be sure the whole team knows what that might be. Don’t leave the understanding of the vision to chance.

Above all, don’t wait on leaders above you to cast the vision. Sure, you should take your vision and get alignment and approval from upper management, but don’t wait on that. Be bold!

The Entrepreneur’s Version

Small business needs the same inspiration from its owner/founder. It’s almost a given that a startup will have a vision. It makes perfect sense otherwise why startup?

Yet the original vision can suffer over time. As things progress, even owners can forget their original ideas. You get caught up in the day-to-day, making adjustments all the time. Then one day you wake up and the idea you had, the vision, is not there anymore. Your little baby has become something else.

If you own your business, take time to refresh and revisit your vision. Stuff does happen. You might have to adjust. But don’t lose sight of why you started what you started.

What do Dolphins Have to Do With This?

Nothing really. I just think they’re pretty cool.

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