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What is Coaching?

According to the International Coaching Federation (ICF), “coaching” means partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. A Coach will honor the client as the expert in his/her own life and believes every client is creative, resourceful and whole. Using this foundation, it is the coach’s responsibility is to:

  • Discover, clarify, and align with what the client’s goals, wishes & dreams
  • Encourage the client to achieve self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

In layman’s terms, Coaching is a one-on-one expert guidance process that helps the client to dig deep within themselves and seek out the resources to achieve their goals, desires & dreams and make them a reality.

There is a general tendency to confuse coaching with Counseling or Consultancy. Coaching is the best of both worlds.

Here is an illustration that defines what is and what is not Coaching.


I know it is hard for anyone to readily admit they need some help.

You certainly would not tell your boss you are feeling a bit overwhelmed. Why not reach out to an independent adviser for the help and information you need?

I can build a personalized program to answer your questions, share your situation, and give you solid, workable solutions. Empowered with this knowledge you can become a more effective leader in your organization. Whether you are managing up, down, or across the organization, our counsel and advice can grow your leadership effectiveness.

  • Do you have a leadership style?
  • Do employees trust you?
  • Does your boss know your true worth?
  • Are you a ‘go to’ individual?
  • Can you fix things?
  • Are you working smarter not harder?
  • Is your work-life-faith equation in balance?

I am dedicated to helping businesses and their leaders strive for success and reach their highest potential. I do this through both individual leadership coaching, team development, and advisory services. 

Executive Coaching – one-on-one personal growth and change for business leaders and managers by using our unique blend of business insights and coaching approach, seeking stakeholder feedback, accountability, and proactive guidance. My coaching is especially helpful to high potential candidates, rising executives, new entrepreneurs, and younger business managers performing first-time assignments.

Leading Small Groups – working with peer teams either inside the company or outside, options are available. I bring small groups together for regular monthly facilitation and knowledge exchange. As the Bible says “iron sharpens iron”, so we arrange these group sessions for business leaders, managers, and executives to hear from others in their same role.

Speaking – All of my associates at HeadwayExec, LLC are available for speaking engagements. We cover a wide range of topics, all centered around professional development. I have been speaking to professional groups my entire career. I am driven by my passion for helping people understand the need to accept and embrace change in their lives. My topics are ideal for conferences, workshops, and church groups.