What’s Next?

In the political drama “West Wing”, President Bartlet usually ended an episode with this question, “What’s next?”

Knowing what is next for your business is a crucial choice that affects its success. Running a business comes with a lot of challenges. It’s a constant balancing act of making sure your business is running smoothly while also thinking about the future.

Whether it’s expanding into new markets, launching new products, or streamlining operations, entrepreneurs, owners, and CEOs need to consider what they should do. In this blog post, we’ll take a closer look at what is next for your business and provide insights on what to consider.

Here are some common issues an Owner might face. Let’s call him Robert:

1. Scaling and Growth: As the company expands, Robert may face challenges in scaling operations effectively. This could include managing increased demand, optimizing production processes, and ensuring the company’s infrastructure can support growth.

2. Competition: With success comes increased competition. Robert will need to stay vigilant and adapt to changes in the market. He may face competitors who try to replicate his business model or offer similar products/services at competitive prices. This requires Robert to constantly innovate and differentiate his company to maintain a competitive edge.

3. Talent Acquisition and Retention: Finding and retaining top talent can be a significant challenge for a high-revenue company. Robert will need to attract skilled professionals who can contribute to the company’s growth and success. Additionally, retaining valuable employees becomes crucial, as competition may attempt to lure them away with enticing offers.

4. Financial Management: Managing finances becomes more complex as revenue increases. Robert must ensure the company maintains healthy cash flow, allocates resources wisely, and makes strategic financial decisions. He may also face challenges related to taxation, compliance, and financial reporting.

5. Leadership and Delegation: As the business owner, Robert may face difficulties in effectively delegating tasks and responsibilities as the company grows. He will need to trust his team, empower them, and establish clear lines of communication to ensure smooth operations and efficient decision-making.

6. Industry Disruptions: Technology advancements and market disruptions can pose challenges for any business owner. Robert needs to stay informed about industry trends, emerging technologies, and changing consumer preferences to adapt his business model accordingly and avoid being left behind.

7. Risk Management: With greater revenue and assets at stake, risk management becomes increasingly important. Robert must identify potential risks, develop strategies to mitigate them, and have contingency plans in place to safeguard the company’s interests.

8. Work-Life Harmony: Balancing personal and professional life becomes more challenging as the company grows. I prefer to call it harmony because work and life happen simultaneously, not linearly. Robert must prioritize his well-being and maintain a healthy work-life harmony to avoid burnout and ensure long-term success.


As an entrepreneur, owner, or CEO, it’s crucial to stay on top of the game and consider all the factors when making decisions for what is next. By conducting a SWOT analysis, exploring opportunities, embracing technology, learning from competitors, and planning for the future, you’ll be setting yourself up for success. Keep in mind that it’s essential to tweak your strategies and stay flexible as the business landscape is continuously changing. Your business’s success depends on adapting and improving to stay ahead of the curve.

If you need help deciding the right next thing to do, consider hiring an advisor/coach to help. At The Doug Thorpe Group, that is what we do. We help already successful leaders handle the next thing.

Introducing the WHY.os. Learn YOUR why, how, and what that drives your passion and motivation.


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